Hi Anirban,

I think a better question would be, "whats the best way to link to my internal content when using dynamic parameters?"

You can definitely link this way to your internal content if you really want to measure the effectiveness of your footer links. BUT, just make sure you have a canonical tag on all the pages - not just the pages you're linking to with a dynamic parameter to analyze link performance on the footer.

If you want to measure the link effectiveness of all your links pointing to any piece of internal content, I'd probably rethink how important that is for you and think of your long term goals of your site first before doing something like that; it may be more work for you. However, as long as you have the canonical tag in place, this is something you shouldn't worry about.

With regards to your initial question, if you don't use a canonical tag on all your pages (at least the ones you plan on linking to), you're going to be throwing away any link juice you think you're passing to it.

I hope this helps you.

Hi Rosemary, thats an interesting question.

IMHO, a domain is just a domain; it, despite being a .tv or ccTLD doesn't make it better one way or another. For instance, many people use ccTLD (.es, .ca, etc) for URL shortners. I understand your question, but just like any other domain, its going to require work to develop its authority as a "TV" or video source.

I think the reason why we don't see many domains that use .tv is because it makes no difference. I could be wrong, but I ask, why doesn't the cooking channel for example use a .tv?

Like I said, its interesting because I haven't seen anyone ask that question online. I'll probably Google after I write this answer for you. With that said, you're going to have to build the domain's SEO anyway.

Sorry I couldn't provide you with any sources, but I hope this helps you nonetheless

Awe thanks Rachael!

nom nom nom! . .. . . . . . .. (cookie crumbs)

Why Buy from Us pages can be in many forms. On the ecommerce sites I manage, they all have one. Some have it entitled "Why Buy from Us" and other catalog sites I've put some great content on a "Need Lights?" page and at the top there's a video I made with the owner talking rather than icons or images and reasons why.

On my personal consulting site https://www.kingrosales.com/about/ which I'm still putting together (it is never done!) has text about me and reviews and testimonials from customers and colleagues. Just reinforcing everything I've done over the years.

As a former Yelp Elite, I was on Yelp ALOT! lol. And to become a Yelp Elite, I actually analyzed their system to figure out what I could do to make myself get noticed and been seen as "Yelp Elite" quality material lol. But my point is, If you look at how Yelp, Trip Advisor and other review sites structure their page content with business information and reviews, it should give you a pretty good idea about what customers are looking for and what is setting their expectations online.

You'll be just fine!

Hey Rachel,

Great customer management questions!

Customers are always first priority and in their eyes, they many not know you have other clients you're working on. Sure, they signed up with you immediately right after the first she's had a recent bad experience and your competitors aren't helping. The firs thing to do is to keep calm and be confident in your skills.

Here's the answer to your first question:

Your question actually is very valuable. What I've done in the past with customer objections and long winded answers where I find myself answering over and over again, is to:

1. Have Your Answer Prepared:

create a page or blog about it and add it to your "Customer Support" or "FAQ" or your "Why Work with Us" page. Tell your customers, "Thanks for your question and its a very common question customers have, whether they ask it out loud or not. Every niche is different and I undersatnd that the results you are looking for may not be exactly where they are today, but I can assure you my team are accomplished Search Engine Marketers.", then add that to the page.

2. Reinforce Your Answer with a Customer Review/Testimonial

Follow it up with a customer testimonial. Nothing builds confidence like a real review. Why do you think people make/made/lost money on Yelp ($YELP), Trip Advisor ($TRIP), etc. Google Business Reviews, Facebook Reviews, etc. Leverage your past and existing customers by always asking for a review even if they don't give you one until 2 years later like one of mine did. You really never know what you'll get and they're priceless.

3. Answering by Phone then Email Immediately After

Be prepared to answer the question and that your customer will forget everything you just said because it may sound like an excuse to them afterwards. Write an email that outlines exactly what you covered in your phone conversation and add links to the page I suggested to write up AND videos by Matt Cutts and reinforce in the email that these videos are from Head of Spam at Google (former or not). Matt has tons of videos about spam, naturally. I mean there's videos done by the Moz team, Rand specificially about spam and links vs quality content.

4. Reinfornce Your Answers AGAIN

Sometimes, I've had to tell a few of my customers/potential customers to, "Call any of my past customers; go to my website and look through my portfolio and call any of them"... depends how confident you are and hopefully none of your customers projects turned out badly. But if you can show your customers you have more confidence than your competitors whilst calming their minds and adressing their concerns you will be golden.

5. Show them Proof!

Nothing says, "I'm doing my job" like a nice chart. Google Analyitcs charts, whatever charts. An Excel spreadsheet with numbers and an embedded chart? why yes. Proof is in the pudding. Show them that the work you are doing is producing results and compare the metrics with your competitive research data, from the beginning to present. Show them numbers. Sometimes people aren't sold just by what you tell them. At the end of the day, they're just looking at numbers, so getting numbers from you is part of the status quo.

Here's the answer to your second question in four words:

Google Adwords Preview Tool

With that tool you can show your customers how they rank even when their in a different state. Make sure you tell them that Google's ranking system have changed over the years and local SEO is the reason. For example, It doesn't make sense to show results of a business that shares the same name but located in a different state B to someone searching from a state A. If its a very general keyword, let your customers know that Google is smart haha.

My final note is to just ask yourself, are you doing everything you can in your power/abilities to show them results they are expecting from you? If you are then great. You know what your capabilities are and what you can achieve especially if you've done this countless times before.

Don't forget to build great content for your business that reinforces all your customer questions especially if you know you're gonna get them over and over again. At the same time, you will have made great content for your site and Google will reward you for it too - BONUS!

I hope this helps you.

Hey Avin,

Don't worry about it anymore. I flipped my personal site running WordPress over to SSL last month and I'll tell you everything I did to make it work. Thomas mentioned, "you should be forcing HTTPS", and he's right but what the Yoast plugin lacks in forcing an HTTPS redirect, you can achieve with a WordPress Plugin.

If you want to see it working for my site, just go to http://www.kingrosales.com and watch it work

Here's what I did:

1. Install the WordPress HTTPS plugin. I found another plugin before this one called, HTTPS Redirection, but it didn't do the job.

2. One of the thinks that you will also need to do is change all the hardcoded links to images within your content that may be calling the http version. If you don't, any images or embedded content from your site will cause the browser show that your site is trying to be https but some components are not, so you're gonna get a caution sign over the padlock.

You can do one of two things to fix all these hard coded links to content within your site:

1. Go through each page and post and change the img src to the https version.
2. Open phpmyadmin and go run an SQL query to find and replace http with https.

In the Yoast SEO plugin, check the Edit Files area so you can check the htaccess file. In mine, it looks like eventhough I disabled the HTTPS Redirection plugin, it has some lines in there placed above all the other rules:

BEGIN HTTPS Redirection Plugin

<ifmodule mod_rewrite.c="">RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]</ifmodule>

END HTTPS Redirection Plugin

3. Lastly, install the Redirection plugin by John Godley so you can manage any other 301 redirects manually. Its an awesome tool and I wish I had installed this a long time ago. It has a log of all 404 and then you can just click the "Add Redirection" and when you scroll to the bottom (because nothing appears to happen when you click it), it will give you a form where you just have to put the URL of the new slug.

I hope it helps!

Hey Red,

I want to write everything in this reply but I actually have a slideshare that I used for a Video SEO presentation I did a little while ago. Some of the tactics could be altered with YouTube's changes, but a lot of it still applies. Its Video SEO.

http://www.slideshare.net/kingrosales/video-seo-insight-into-competitively-ranking-youyube-videos

I hope it helps!

If its a genuine blog, then of course. Avinash Kaushik's blog, Occam's Razor, has posts more than 2 years old still accepting trackbacks to this day. Its always important to review the trackback site because lots of sites are spammy blogs and they'll be gone the next year and will only give you pain later when you find out you've got to remove the trackback manually because the site has turned to mashed potatoes. I always check to see the context in which the backlink is placed as well. If you're getting any anchor keywords or is it just a URL link?

WordPress dominates the web. You're not going to see trackbacks going away anytime soon.

The only reason why I'd ever disable comments if I'm way to tired of getting them and having to approve them or I decided to stop replying to comments. I'll tell you why.

Your page is ranking well for many reasons. One of the reason is likely due to that its a great piece of content. If it still continues to rank well and drive sales, then the 10+ comments per day obviously aren't harming its ability to do that, so why change the process of accepting comments? In addition, if it is a great piece of content, people are more likely to share it and you'll get more visits. I've seen many blogs where they closed comments because it was already a year or two old and it just seems they don't want to bother with the comments anymore and I really want to provide additional insight and yadda yadda; my comments are not going to hurt your post especially if it adds more unique and fresh content to that page only to help it stay fresh in Google's eyes, right?

Unless you switch the position of your content and the comments around, the comments will have little effect on your page's rank and conversion rate.

If you're happy with the way things are, let the comments keep coming. Use your spam filter, make sure you have "external nofollows" on comment URLs and if you really want to keep the value of your content strong, only approve the really good comments, not just the five word comments like, "wow, what a great post".

Good engagement, you are correct. Fresh & unique content, Google likes. More social signals; a good thing.

Hi Moz community,

I've got a question about all old backlinks pointing to the http version of my site: Firstly, how it impacts my site's backlinks for SEO and secondly, why does Moz and if you know why Majestic have different metric report values for the different URLs.

The Back Story

Two months ago I bought an SSL for my personal domain and changed my URL from http to the https version. I 301'd it and can verify that on Majestic SEO using the old http URL. I did this sitewide for an eCommerce site that I'm working and did see a lift in traffic; that was the main reason based on Google talking about sites moving to the SSL Web.

I'm No Stranger to 301s

Of course all the URLs on my site have been 301'd. I used a HTTPS Redirect plugin for my WordPress site and there's been no issue. I also installed a 404 Checker plugin to log broken external links to my site where I can create a redirect right away in case the HTTPS plugin missed something along the way. I'm comfortable knowing that doing when you change the domain name for a site or just a page going from one URL to another will transfer all the link equity over time.

What's Causing the Confusion

What's a little confusing is that when I use tools like OSE or Majestic's Explorer, the data doesn't match. For instance in OSE, the https version of my domain has a DA of 1 and PA of 1. But, the http version of my site has a DA of 25 and PA of 36. With Majestic (BTW, please feel free to stop me from asking questions about another tool on Moz, but since we're all part of the same SEO community, I thought I'd ask it here anyway) the Trust and Citation flow values are definitely closely matched but still different values nonetheless.

My Question

Will I ever see the DA and PA the same for the https & http versions in the future? Does OSE catch the fact that there is a 301 redirect to the https version or does it only recognize that it redirects from http://kingrosales.com to http://www.kingrosales.com when in fact it redirects to https://www.kingrosales.com?

My second question is, what about the backlinks? Is it because they are different URLs that OSE doesn't have a way to recognize this and display links from the old http version to the new https version? How will I know the true PA and DA of the https version of my site even with a perfectly executed 301 redirect? lol

Let me know if you need more clarification.

Thanks

but also different conditions! Scratches in different parts. These are pre owned watches.. that the thing. We may just have to create variation pages. Thank you for your reply.

Was thinking about spinning the order of the page content as well. What is bobswatches.com doing better than us for onsite that I don't see?

I am wondering how we can solve our duplicate content issues. Here is the thing: There are so many ways you can write a description about a used watch.

http://beckertime.com/product/mens-rolex-air-king-no-date-stainless-steel-watch-wsilver-dial-5500/

http://beckertime.com/product/mens-rolex-air-king-stainless-steel-date-watch-wblue-dial-5500/

Whats different between these two? The dial color. We have a lot of the same model numbers but with different conditions, dial colors, and bands..

What ideas do you have?

Why don't you just have a VPS server with NGINX the stream handler/reverse proxy for your IIS web server?

• https://www.digitalocean.com/community/tutorials/how-to-set-up-nginx-load-balancing
• http://www.iborgelt.com/windows-home-server-behind-nginx-reverse-proxy/

You're just using the VPS as an interface to handle your redirects and for $5 a month. You can't beat it. Im sure if your IT department googles: nginx reverse proxy iis they will get the idea.