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For sure, Kevin! Real estate is definitely one of those verticals (like hotels) that has long since been chiefly taken over in the SERPs by directories and rich features. Hard-to-impossible to outrank TripAdvisor if you're marketing a hotel, or Zillow if you're a realtor. Likely, you'll just have to make sure you're listed on the directories, go after the longer tail organically, and then rely on social, WOMM, etc. to bring in those leads.

Thanks for your reply. When you say that "the order of K+L or L+K on your page doesn't seem to limit that page's ability to rank for K+L (or K in L)," is this based on anecdotal evidence or your research? I'd be interested in both but the latter would be great. Sorry, I can't share the exact target, but "chinese food Austin" is a good example.

We have found the following: 1 Using the API is better than waiting for Google to crawl the jobs. 2 They have you must have data fields, but they have would like to have and be tickled pink if you have fields. Filling in all three changes rankings in the testing we have done. 3 The quality of the title you give vs the title they understand. 4 The overall authority of your site. No exact on this yet but a gut feel factor. 5 SERPs result are also jumping around like crazy just now, we see the Google for jobs panel with no links about it and then four hours later it has 4 organic links about it for the same search, then a day later 2, then a day later none, then back to four then an hour later none... Testing google for jobs when it landed in the UK three weeks ago its results are inconsistent with its own rules, we have found jobs with the wrong suggested title format, the wrong address format, landing pages not actual jobs have found their way onto the service!!! jobs with red warning have made it onto the service and so the list goes on.

Rand covered this in a WBF from a few years ago: The only way to get true volume data is to run an adwords campaign and see for yourself. https://moz.com/blog/estimate-total-volume-value-of-keywords-in-niche-whiteboard-friday Good Luck, Matt

Update: I checked exact match search volume on Bing using the past 30 days and on Google AdWords keyword planner using average monthly searches. For "advertising sales", Google gives me 480 and Bing gives me 11,224. Can someone offer ideas of why the issue is continuing?