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These are two companies with two different crawlers. I did a test a while back and saw a major difference in what each backlink tracking tool reported. None are perfect and they will definitely not match each other. Sorry.

Focus on making the URL readable, not stuffing. And please, don't make your test "what will cause more of a penalty?"

The domain itself is the stronger candidate for ... importance for your term. But as I am sure you know, in this space, you'll need more than a keyword stuffed domain and full URL. I would spend my time focused on other things if I were you.

I'm not sure I understand. I assume you are in travel something, and usually, the English speaking audience is of more interest. Now, it is your local audience due to lack of traveling. To be clear, a title tag change can have an impact in under a week. However, the search engines retain the right to ignore your title at any time - they do it all the time with titles that they deem irrelevant.

I'd need to see the pages to be sure, but as long as they are relevant to the audience you are targeting, you should be okay in theory.

Few questions before I can answer this:

Were the links you got going to drive people to your site? Would those people find your site interesting and relevant?

Is the content getting links still going to exist? Meaning will the links still make sense?

Just redesigning your site should not affect link equity, but if your links were acquired just for linking purposes, I don't think they will do much for you over time anyway.

The traffic clicking on a link has nothing to do with ranking.

Can you tell me more? Is your target market multi-lingual? Can you expand on why you would change your title language but not the site language?

Ah, I might know your problem. What is your site? We had this issue at my last company, had to do with crawling using JS. If you will send me the site, I can take a look.

Think about it less about using the exact phrase and more about writing content for that topic. You need to research who is ranking for this term and ask yourself: is the content there answering the question the user has and can I do better?

If you can do better, research and write an article about the best gaming mouse and keyboard for the PS4. It isn't about the exact word order, more the needs of the person search for that.

Who is no one else? What tools are you referring to? I assume you mean other backlink checking tools are not listing this link. Is that correct?

There isn't a tool per se that can tell you why, but I can tell you that different location searches in travel are .. different. There are many more people searching for Las Vegas than Austin. The competition is different as well. There are many factors that go into ranking, you will have to identify what the user wants when they search for the term you want to rank for and then give that to them AND promote that page. And that is just one page. You will have to do this differently for different pages.

The quick and dirty answer is yes, but only if they are of use to users. I saw pages on a former employers site do very well even though they were not a part of the main site. It all depends on what the content is and why you are putting it up.

What do you mean by parent pages? Content that is necessary for users is of use to Google as well. You'd be surprised how much traffic "unimportant" pages bring you because your customers are looking for them!

If you can explain some more, I can try to help.

Ah, yes! If you have multiple locations, but the same content in each location you would want to submit a sitemap per country-specific area. However, is your domain on .co.uk? If you are trying to target other countries that are not the UK with that ccTLD, you are going to have a hard time as that is specific to the UK.

However, if you are on a gTLD (general domain), and have country-specific folders, you should have a sitemap per country.

Your HREFLANG setup is messing things up. Check that part out.

On your domain.com/au/ I see this

This for every site on the homepage should be:

In my opinion, unless you are translating the content to localized versions, you shouldn't need HREFLANG, but rather use geo-location settings in Search Console. However, the code for HREFLANG is why the new subsites are probably not being indexed properly.

Hi!

I have similar questions. It sounds like you are posting articles in the main language it was written in and not doing any geo-targeting. Is that right? I'm not sure because you mention "the correct homepage shows up in the appropriate geography."

If an article is written in Portuguese, you aren't translating it?

Let us know some more details and we are happy to help!

Let them land there (you don't really have a choice in that from search). But if the page really isn't relevant and there is no equivalent, think about popping a message to them telling them that you think they are in the US and that the area for the US users is here and link them there. Also give them a way to contact some sort of help. Either a Help area or an email address.

1. Nope. What you put in the URL is not relevant to SEs, just users. Whatever you think is best there will work.

2. There is a difference between recognized countries and languages.

For the English language, there are different dialects. US, GB, AU, etc. The HREFLANG tag uses the code for the region of the dialect. So it is en-gb for that region.

For the geo-targeting portion, the UK is a recognized country. Great Britan is not. The United Kingdom is made up of Great Britain ( which is made up of the "countries" of England, Scotland, Wales) and Northern Ireland.

Is your content in Dutch? If it is and / and /nl are the same, why not redirect /nl to /?

What do you mean by "primary domain"? Are you talking Google Search Console or something else? I assume you are not using the other domains other than to redirect?

Let me know if the above is true. You can move to yet another domain, but it is advised against as EffectDigital said because everything has to be reindexed again. It's possible to do and they'll be fine in the future, but it is going to hurt for some time.

Few warnings to start with:

1. Automated translation is a horrible user experience. I highly recommend you wait on translation until you are in a financial place to get human translators.

2. Geo-targeting country=language is a false association. For languages like English, Spanish, French, and Portugese, there are multiple countries that use that language as their primary language.

I recommend using HREFLANG markup to tell search engines that there are different language versions of your content. That is all that is necessary here. https://moz.com/learn/seo/hreflang-tag