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Perfect thank you!

It's tough to speak in generalities, but in almost all of the cases where I suspect negative SEO was in play, there was an inherent weakness or problems in the link profile to begin with. If you add those problems to a domain with a questionable history, your risk is going to be fairly high. If you were a new site in a completely different industry with no history (or a good history), then the history of that domain might not matter. In your case, though, I'm hearing some alarm bells. Also keep in mind that unless you're going to start over cold-turkey, and not 301-redirect any of the old site, you'll carry any link-related problems with you. So, re-launching on a new domain is definitely a big decision and will probably take months of work to rebuild momentum. Granted, waiting for the next Penguin refresh could take months, too, so I understand your dilemma. If you're going to take this step, though, I'd put the time and money into a domain with a clean history. You can't afford to do this twice.

Karen - So, I've taken a look at the site, and it looks like: 1. The site loads quickly - 1.29 seconds, according to a Pingdom Website speed test. To me, this means that your hosting is fine, and that you don't have any problems with the user experience, or how long the images or other assets take to download. 2. The home page has about 825 words of content.  This might be an area to increase the content, perhaps.  You do seem to have seven images on the home page that don't have ALT tags on them.  This is best practice, and while you shouldn't try to stuff keywords in them, you're raising a red flag and missing an opportunity. 3. Your site has a 33 domain authority, and the home page has a page authority of 43.  You have 5,061 inbound links from 92 root domains. Your site has 1 facebook share, and zero likes, and 0 tweets and 0 Google +1s.  I think from a social media signaling perspective, your profile needs more inbound social media love to rank better. 4. Here's more technical information on what a search spider simulator found: Access and Status search spiders are not blocked by robots.txt Status code after all redirects: 200 0 Redirect(s) Title Outdoor Blinds Perth | Patio Blinds | Cafe Blinds | Bozzy Shade Blinds Title length is about right Meta Description: Bozzy Shade Blinds - a leading provider of outdoor blinds, patio blinds, cafà blinds and shade sails in Perth and WA. The description length is about right, but watch out for the illegal characters. Key words The words shown below should be words that make sense for your webpage content: blinds - used 45 times on page outdoor - used 18 times on page shade - used 12 times on page bozzy - used 11 times on page Links The tool found 104 total links on the home page of your site: 48 unique links 38 unique internal links 6 unique external links 3 links not counted (href='#' or 'mailto:' etc.) 24 image links 0 nofollow links - (listed below if present) My $0.02: There may be too many links on the home page.  According to the "Feed the Bot" site, this might be normal for well linked to major media/news sites and online retailers. [But] if you aren't famous and you don't have a lot of links to your pages this is probably too many links. You are likely confusing users with too many choices and may appear to search engines as spammy. If you have legitimate reason for so many links, you may want to organize your site better so that there aren't so many links. You also need to work on better social media sharing to increase your presence. Also, it looks like the domain was last modified today (12/30/2013).  I'd recommend renewing it out a couple of years...

Thanks for taking the time to respond, I really appreciate your responses.

Hi there - I had found the tool eventually, but it was deeply buried! Why has it been demoted? I just want to add that I too find this tool indispensable. I do a lot of one off site audits where there is no point setting up campaigns. So this tool is critical for me and I echo Karen, Tamara and Jeff's comments! Please don't take it away!!

I'm seeing a lot more localized results.  I think it's gone way overboard.  I can't even fathom someone wanting local results for some of these search terms. Here is an article detailing local results for some pretty broad search terms.  http://www.webpagefx.com/blog/search-engine-optimization/penguin-2-0-update-google-blending-local-results-with-organic/

High five, happy to help! What do I win? Just kidding

Penalty can be limited and i have seen websites that drop its ranking for few keywords or few areas of the website got hit by the update! so its fairly possible!

Thank you so much, that is a great help!

We have been using SEO generator as a Joomla plug in on several of our sites. Not a big Joomla fan, but the plug in has worked well. It automatically generates keywords and description for each article by pulling text from the title and/or the content to help with SEO. It also gives you the ability to set different title configurations, robots meta tags and google webmaster verification keys. Solid plugin..... Hope this helps.