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It is important you keep in mind the terms relevancy verses optimized.  A page can be relevant to a topic (main keyword) without being optimized for that keyword.  When this is the case, you can focus on a long-tail keyword for a sub-page and have relevancy for the main keyword.   You would then want to link to the main page with the main keyword from the sub-page.

In this case I would say that what you learned in your class is true, keep AT LEAST 50% of the pages RELEVANT to the main keyword, but not optimized to the main keyword.

The end grading factor though is, what works for your site?  A lot of SEO is trial and error based upon bsaic principles.  Sometimes you just have to try what your gut tells you to do and watch and see if that works, if not try the next idea.

The best way to use anchor text is to do it naturally.  You may want to watch a white board Friday from a few weeks ago that talks about anchor text:  http://www.seomoz.org/blog/prediction-anchor-text-is-dying-and-will-be-replaced-by-cocitation-whiteboard-friday

I'm not sure if you are referencing SEO in this post, but here's the breakdown from my experience (Several years in the GIS realm)

KMZ when you have a lot of markers in the map making the file size is large and you know the end user will use a Google product to read it.

KML if you are needing to read the file with a program outside of Google due to incompatibility issues with the KMZ format in other programs.

Your suggestion of 301's on the old to the new is the best if it's doable.

The first thing to remember is that Google will treat the subdomain as a completely different website.  So if you want Google to view your subdomain as it's own site, yes it will bring benefit.  If you are looking for your website to have relevance to the keyword on the domain.com site, then create some content that is relevant to the keyword and put it in a page on the domain - domain.com/page.

I've seen a few other real estate type sites take a hit similar to what you are describing.  I attribute it to the amount of duplicate content across several real estate sites.  I'd focus on creating unique content/promotions on YOUR site aside from the listings.

As far as what penguin looks like: http://www.flickr.com/photos/37509645@N04/3661744750/

Personally I see a large traffic drop followed by a long, slow decrease or a large traffic drop followed by an increase in traffic.

The reason I see this is because it seems that when it comes to SEO, it's kind of like life.  You cannot site idle.  You're either moving forward or backward.  If the site owner doesn't care about the site, then the slow long drop will occur.  If they care about the site, they will do everything possible to get the site back up and ranking well.

What exactly are you trying to do with your video?  Are you trying to get people to understand a product?  Are you trying to drive traffic to your website?  If yes to either of these, uploading to YouTube is not going to hurt you.  Embedding the link from YouTube on your homepage most likely will not hurt you.  It may not help in the sense of having unique content, but it will help keep people on the home page longer.

Changing the video every 1-2 months can help if you have a lot of repeat visitors.  Repeat visitors like fresh new content.

In case you aren't sure what EMD means - Exact Match Domain.

You won't see ALL of the link juice transferred from the other pages to this new one.  301 redirects are not as strong as an actual link to the page.

First thing to do is truly determine if you really need to remove those links, and second is to determine what your brand is.  Start by reading this post by Marie Haynes earlier this week: http://www.seomoz.org/blog/the-difference-between-penguin-and-an-unnatural-links-penalty-and-some-info-on-panda-too

If NLP California is your brand and what people call you, most likely there is no problem having links to your site with anchor text NLP California.

I would say you are on the right track, especially keeping all your citations in mind.

I do wonder why you are wanting to change your address from reading St. to Street spelled out?  The US post office standards say to keep it abbreviated.

I keep hearing this term "over optimization" and people assuming they have received an over optimization penalty.  I also hear people say, "You need to optimize every page on your site."

So at what point does a site become "over optimized?"  Are there any good reads around here that explain this better?

It is always a good thing to ask direct questions about what you are trying to learn.  Otherwise, you will get very generic answers like, "Search Google" or "continue to read the forums here."

I hope I understand what you are asking and that you are looking to do this yourself at a low-cost, not looking for a company to do it for you.  If I am understanding you correctly, I'd start with Google Analytics and their Expirements to improve goal conversions.

It's found under the "Content" tab on the left of your analytics profile.

Ask yourself, "If I was on this page wanting to use it, what would make the most sense to me as a user?"  If the answer to that question is, "Yes, it would make sense to put OH Job in the link," then put it in there.  If the answer is no, do not put it in there.  You want your website to service the needs of your users, not the search engines.

Basically it goes like this, if the keywords you are wanting to rank a certain page for, don't naturally fit within that page, you shouldn't be trying to rank for those keywords.  Otherwise you are "spamming" the web.  Your users will land on the page, find that it doesn't fulfill their needs, and leave if the keywords don't fit there.

If the keywords do fit on the page, you shouldn't have much trouble ranking for a low comp phrase.

I'm a little confused as to what you are afraid of losing?  From your description it sounds like you are saying you are going to make the pages that are receiving organic traffic more easily accessible from your main navigation?

However, I'm also thinking that you are saying you are considering replacing the landing pages with sub-content pages that can be drilled down in to?

Please help me understand a little more clearly.

I personally would go with #1.  Definitely not #4, you never want special characters in the URL.  The reason I say number 1 is because it separates the 1 from the 2 in your 1/2.  #2 could be confused for a 12ct diamond earring, WOW.  #3 I typically avoid underscores in all URLs.

To sum up my choice is #1.  Looks cleanest and when you optimize your page with the 1/2 ct wording, Google is smart enough to see that.  Overall, it won't probably make a huge difference in the end.

You are correct with your statement about not wanting to duplicate the article.  The question you should be asking yourself is not "What's in it for me?", but "What's in it for my user?"  If it makes sense to put your blog out on blogger for your customer base then do it.  If it doesn't, don't.

The question I have for you is are you hosting your wordpress blog within your site or is it hosted our on WP?  If it's hosted out on WP, I recommend that you bring it within your current site (i.e. www.currentsite.com/blog).  This way your customers don't leave your domain to read your blog posts.

Jeremy brings up a good point.  Perhaps you changed title tags on your site through a sitewide SEO tool, but Google had indexed them before you made changes.  If that's the case, you may just need to wait for Google to crawl your site again and update the title tags.

If you have webmaster tools, you might check to see the last date Google crawled the site.