Welcome to the Q&A Forum

Sir, this is where I completely agree! I have a client who's been hit by what seems to be link spam. Some 100-150 domains pointing to their site from low quality websites with no use whatsoever. Client is completely honest, doesn't do optimization and/or link building and there's no way we are thinking anybody from our side went and created it. To other knowledge, it seems some of these sites are just bot scraping services that use content from other sites, but not important here. Here's the important part ... After Penguin 2.0 rankings have dropped somewhat. But the issue at hand was never the 120-150 spammy links which we are pretty positive Google has devalued already. Issue at hand is that the client wasn't producing quality content, useful content or anything in between that will help their website and business grow. We are still debating on whether to use the disavow tool or not, but that's a whole different subject on it. My point here is that thing happens, specially in a highly saturated niche like the one my client is in. On another example (from a guy I know who shares his wisdom) something similar happened to his client. No disavow tool used, no special link creating technique used, just honest, healthy and amazing content that proved useful to his client's needs later on. They have dropped severely in rankings after what seemed to be bad link spam from a competitor and have been doing discounts, special packages, information on ordering such a service (they range from $500-1200 depending on nature and distance of it) and they got around 50-80 super healthy links (authority sites in the niche, some big websites, some huge blog networks promoted their post and such) where they regained their rankings, surpassed them and are now #2-5 on several highly competitive keywords. Those extremely great (some PR6-8) links have severely influenced their link portfolio! They have managed to pull ahead thanks to quality content, useful and smart services, great promotions and one important aspect ... amazing social media campaigns as well. Where I sincerely believe in most cases the issue is never quantity, but quality! Same thing with negative SEO which cannot happen with a highly useful and amazing website and service. Same thing with footer links. You cannot be held accountable if someone goes online and buys 2000-3000 low quality links to ruin your efforts. But I believe that even one, high page rank authority site with thousands of users can mean more than 100-1000 spammy links that usually get devalued right away.

simple: nofollow: the crawler not follow the link follow: the crawler follow the link when you want create a backlink to your site it's a better that is a follow link so a little part  of domain authority  is transferred to your site. Ciao Maurizio

Hi Jonathan. Internal linking is linking to another page within the same domain. On your homepage you may not go into giant detail on something specific but you do cover it in a blog post. You would link to that post from that section of text on the homepage copy. It's all about continuing the user experience and passing on the authority of your homepage. Check out this post from SEOmoz for a more in depth explanation. Also, I'm finding that our biggest ranking increases are coming from great content on the homepage and also throughout the site. I've seen link building also give increases but usually slower over time. Great content can bring the rise and link building should hold you there and move you up the final few places. A search engine's aim is to rank sites that it thinks a user will want to see and will find interesting and useful. I think great content and info is the key to this. Hope this helps bro!