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I'd fix the misspelling "dowbloadable" and the extra space and period after it.  I'm not sure what else you need in the footer.... having the privacy policy is good.  You might consider making the "Dial800" there a link so people can easily find out more information about your company.  There's a lot of good info on http://www.dial800.com/products/call-tracking that people might not find if they'd don't realize the header logo is a link and want more information but aren't ready to give you their info.

It's hard to give an answer without seeing the page or knowing what you're selling.  However, if you have many options, try A/B or multivariate testing different variations to see which converts the best.

I always enjoy answering PPC questions, but they don't often get asked very often in the Q&A.  If you have more questions as you get setup, or have questions once things are up and running, don't hesitate to ask!

Each keyword will inherit the ad group Max CPC bid, which you then can adjust on a keyword level.  So yes, you can adjust the max CPC bid for each keyword as you see fit.

What you've outlined above sounds correct!  That's how I'd structure it.

One other tip I give to everyone is to use Adwords Editor.  It's software that Google provides that you can install on your computer, and it makes creating and editing things in your Adwords account faster and easier than through the web interface.  You can download it here.

The robots.txt (at http://adoptionconnection.org/robots.txt) is disallowing all bots from reading the site.  Change it from:

User-agent: *
Disallow: /

to:

User-agent: *
Disallow:

Think of it this way.  Each ad group is a cluster of keywords that will all trigger the same ad or ads.  When someone searches for Bay Windows, you probably want your ad text to use the words "Bay Windows" in it, and you'll want to link to a landing page discussing Bay Windows, so you'll need an ad group dedicated to Bay Windows.  It'll have keywords like "install bay windows", "buy bay windows", "insulation for bay windows", or whatever is relevant to your business.  You could have another ad group for garden windows doing the same.

If you need fine grained control over your budgets for each of these, then you'd need them to be in separate campaigns.

Also, don't be surprised if Google goes over budget on any given day. You set a daily budget for a campaign, but Google is allowed to overspend that by 20% each day.  If they overspend over for an entire month and you haven't changed the budget, they'll only charge you 30.4 times your daily budget, and refund you the difference (I've never had this happen).

Ryan Kent is #1 on the users board, and his answers that I've read in the pro Q&A are always right on.  He's the director at Vitopian, and it sounds like they've been helping out sites with Panda and Penguin issues (he wrote a great Penguin-related post here).

He'd be the first person I'd look to for advice.

Are you serving the same page for both /MBA and /mba?  You should set up a 301 redirect from one to the other.

In Analytics, you can set a custom filter to make your URLs case insensitive, but I don't believe that'll fix the data currently in your account, it'll only fix them going forward.  That process is outlined here: http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=90397.

My URLs are all lowercased so I can't actually find an example in my account to test, but when I do an advenced filter and select Include Page with the match type of "Matching RegExp" and try URLs with uppercase characters, Analytics appears to be making the query case insensitive.  So you can try that as well.

If the prior paragraph didn't work for you, you can do this on a URL by URL basis, by doing an advanced search by regular expression and substituting in "[M|m][B|b][A|a]" for "mba".

We're using Optimizely and we love it.  Their tool is incredibly easy to use, and very powerful.  It's powered by jQuery, but has a nice editor (which you can try out for free on any page on your site) where you can edit page elements simply by clicking and dragging, resizing, swapping, or deleting them.  For a lot of our tests, we handwrite JavaScript and jQuery to effect multiple elements on multiple pages, which was impossible for us to implement within Google Website Optimizer.

They also have all the reporting you'd expect and support multiple goals which is a must for us.  It's a very powerful full-featured tool.  We're very happy with it and have no regrets.

My ads that have fictitious display URLs that are specific to the keyword I'm targeting tend to have higher CTRs, so they get clicked more, which is good for keyword quality scores, so really you're rewarded for it, not penalized!

People don't visit those display URLs very often.  However, some of the fictitious display URLs pop up in Webmaster Tools from time to time... it looks like Google finds them on sites that scrape Adwords ads.

There is an agency that specializes in PPC advertising on Baidu called adSage.  Even if you're not looking for an agency, you could contact them and ask about the challenges of advertising in China.

Thanks for the quick Reply Dan!  I'll check those out.

Hi everyone!

What I need is a way in Wordpress for the author to select a category for their post, and then have a template come up with some fields in addition to just the large field where you write your post, where the author can add some additional information.  Then on the final post, have that information added to the top in some format that I (as the admin) can control.

What I'm doing is setting up an internal company blog so our employees can have more visibility across teams.  Some categories of posts will always include the same information, like release numbers, conference attendance, yes/no conclusions, among other information.

If there's a plug-in for this, free or not, that would be great!  If you can't tell I'm a Wordpress noob... so please bear with me.

#1 Fix the misspelling on your home page title!  "Pacakages"

#2 Reading the descriptions on the Google results page, the Student City one sounds a lot more interesting to me: "Epic events, celebs, DJs, parties & staff. StudentCity delivers the ultimate _spring break _experience! Want the best week of your life?" vs. yours: "Hanover, Maryland tour operator highlights worldwide travel packages. Photo gallery, company profile and information request forms available."

Here's all the things you can do to try geotarget your content for the search bots:

• Register each subfolder as a separate site in Google Webmaster Tools (e.g. example.com/ca/, example.com/us/), and geotarget it (see here).
• Set meta tags or http headers on each page to let Bing know the language and country (see here).
• For duplicate or near-duplicate pages across different English speaking localities, you can try out the hreflang tags to clue Google in that they're the same page, but geotargeting users in different locations.  I haven't personally implemented this myself, so I can't speak to how well it works, but you can find more info about it hereand here.

Setting nofollows just stops PageRank from flowing, but bots can still follow these links, so I wouldn't do that.

Sure!  It looks like it's happening on both the DROID Incredible by HTC as well as the DROID X by Motorola when I search for "ixl.com" or just "ixl".  You'll notice if you search on the iPhone or on a PC, our brand will rank #1 with sitelinks for these searches.

Good luck figuring this out!  Maybe Droid doesn't like us if it doesn't have additional info about the user (like location)?  BTW, being able to simulate searches on mobile devices is really cool!  Thanks for putting that together.

Who is the www version of the site supposed to target?  I'm with blu42media... you most likely should just target the US and the smaller group of international people outside the UK on the www version, and target the UK users with the UK subdomain.

Beyond that... here's what you can do to clue the search engines into what's what in terms of international content:

• Register each subdomain in Google Webmaster Tools, and geotarget it (see here).
• Set meta tags or http headers to let Bing know the language and country (see here).
• For duplicate or near-duplicate pages across different English speaking localities, you can try out the hreflang tags to clue Google in that they're the same page, but geotargeting users in different locations.  I haven't personally implemented this myself, so I can't speak to how well it works, but you can find more info about it here and here.

Thanks for checking!  I wonder what's going on with mobilemoxies simulated Android search...

Is there a reason you're supporting both http and https versions of every page?  If not, 301 redirect to either http or https for each page.  I'd only leave pages that need to be secure as https, e.g. purchase pages.  Non-secure pages are generally a better user experience in terms of load time since the user can use cached files from previous pages and non-encrypted pages are more lightweight.

If you're out to support both for those secure users who like https everywhere, I'd go with Malcolm's solution and rel canonical to the version you'd like to have indexed rather than using noindex nofollow.

Are you doing this with a cookie?  If so, it shouldn't be a problem.  Last I checked, Googlebot still denies cookies.