Neck and Neck with competitor on SERP

[Vacations]

Our company's competitor has just ranked higher on google SERP.  I need pointers on getting back to #2.  We are currently #3 (sts.travel.com), while Wikipedia is #1 When googling "Spring break".  Any suggestions?  We are a reputable student travel company.  WE have a ton of content and am not sure why we just fell behind in rankings.  Any suggestions or insight would be much appreciated!

[john4math]

#1 Fix the misspelling on your home page title!  "Pacakages"

#2 Reading the descriptions on the Google results page, the Student City one sounds a lot more interesting to me: "Epic events, celebs, DJs, parties & staff. StudentCity delivers the ultimate _spring break _experience! Want the best week of your life?" vs. yours: "Hanover, Maryland tour operator highlights worldwide travel packages. Photo gallery, company profile and information request forms available."