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You should ask for screen caps to show proof of the traffic.

Also, ask for CSV reports from the Ad Level so you can see where the Destination URL is going. These take about 5 minutes to pull from any PPC platform. compare with the date range they are telling you about.

Ask for even more screen caps. More physical proof from the account that they are sending this data to you

I'm not saying that either of you are wrong to be a bit fearful. I can completely understand. But we need to keep a few things in mind here to put this in  perspective:

• YP has thousands of clients and no one has surfaced saying YP has deleted anything.

• You can push for them to sign an NDA or something similar saying that they will only be working inside a certain area of the account.

• They aren't a good company to do business with if they aren't trying to meet you half way on tagging and you need to take that back to your POC.

But really, the first point is that YP does do this for everyone, and they haven't screwed anyone over yet (we would all hear about it, haha).

Good choice. Tagging is what I was going to suggest as well so you know if this is a profitable venture for you.

But to import the correct tags you are going to need to link the accounts, and that also doesn't take away the need for tracking within their AdWords account. I think it would be a good compromise to say "I'll give you Admin access today to link the accounts, but it shouldn't take more than 5 minutes so I'll grant it to you from noon to 5 today, but I need you to link it up before 5."

After they are linked, they don't need admin access to import the correct goals to track.

I agree, that from a structural perspective you shouldn't include other brands, but also from a Click Through Rate (CTR) perspective, when someone is searching for a brand they are likely to be searching for a major, already trusted site. You need to make sure you can differentiate this change from your other non-branded keywords. Negative keywords are your friend! Make sure your ad copy is strong.

Here's how I would suggest you structure this at the campaign level

Guitars
Drums
Guitar Brands
Drum Brands
Brand (your brand)
Competitors (if you have the money, don't start here)

Be sure you have a clear Call to Action in your ad, and at least 1 keyword in the Headline. Also, send specific traffic to the most useful page on your site. DO NOT send this traffic to your home page. That won't be useful for your spend.

Yes, you will need to have 2 separate Google Accounts.

Be sure to link them though for easier management through a My Client Center. It's basically a shell that holds all accounts so you don't have to use several access points for several different accounts. Super easy.

Hey!

If these are two different websites with different products it would make the most sense to me to treat them as two different entities. Give them different AdWords accounts, Merchant Centers, and budgets. You can link the AdWords accounts together via an MCC for easy monitoring, but if there's no overlap, there's no reason you should merge the two together.

Let me know if you have any follow up questions!

Hrm, then maybe this was just some sort of Google test based on your search history. Most normally, you see the "block this" text after immediately bouncing back to Google. I've seen this a lot with ads as well as serps.

Yeah, I have that problem sometimes as well. If a client is new to paid search and they don't understand a lot yet you can keep it simple. If you deliver SEO reports on keywords, include a report on the top converting & top traffic KWs from Paid Search as well.

As far as costs and stuff go, it depends on how detailed you want to go. I think you could probably stick with a simple information if the client doesn't want to know much.

@AnnieCushing is definitely someone to follow if you're looking for excel tips.

I think the traffic estimator is taking a higher quality score KW and giving you a general range. I think that the CTRs seem over-ambitious, myself.

If you haven't already run the account, how do you know it's on the low end? Were you just predicting more?

You don't have to be at the Top Spot of course. Position 3-5 are still normal to target and will give you a lower CTR, lower CPC & more traffic. Depends on what your KPIs are, I guess.

Re: Block Ads

Did you go to the site first, then immediately bounce back? That's most normally when that message will appear.

I don't know if you heard but you can start tracking conversions on your site from Facebook within Facebook instead of tagging the crap out of it your URLs and tracking in GA. Pixel Tracking FTW!

I would do it like this:

AdGroup - Keyword

• Keywords

AdGroup Location

• Keyword Location
• Keywords Location

You really just need to make sure that if you do it this way, you turn off the "Keyword Variance" in the Campaign Settings or it will F up your data.

Don't forget to NOT use broad match and only use modified broad match.

And always always use Phrase & Exact matches for every keyword type!

I use Spyfu now for competitive research and like all competitive research it's not more than 60% accurate. I used SearchEngineMetrics and they aren't extremely accurate either (for my own clients as well as for their competitors).

Is the client not using Google Analytics? I feel like this would solve all the problems you're having.

If a client is using GA, here's a step by step way you can get the information you're looking for at no cost

1. Navigate to the Search Overview in Traffic Sources.
2. Select the Ecommerce option from the Goal Set nav
3. See the Average Value per Transaction
4. Simultaneously have AdWords up.
5. Customize your column view to show the Conversion Many Per Click options (Cost / Conv, Conv Rate, Conversions, and Total Value if you don't already have it)
6. Multiply GA Average Value by the target Cost (opposite of profit margin).
   This is your middle-of-the-road CPA (cost per acquisition or Cost / Conv target).
7. Compare to each campaign in AdWords.
8. Make the necessary changes in AdWords to work toward this goal. 
   If the average value increases, technically so does your CPA.
9. This gets a whole lot trickier if you are tracking a non-eCommerce goal and the client is lead gen based.

I know that looks like a lot to go through, but it's cheap, faster than it seems, and AdWords is really better than any bid management or campaign management system I've found. I'm still looking for the right one for my clients. Analytics is the best way to go. All of it's already right there.

I think you can try, but it may still happen sometimes.  Here's what Google instructs for how to focus on mobile only extensions.

You can change how an existing sitelink or call extension works on mobile. Here's how to customize an existing extension for mobile devices:

1. 1. Choose the enhanced campaign that has the extension you'd like to edit.
   2. Click the Ad extensions tab.
   3. On the View drop-down menu, choose the type of extension you'd like to edit.
   4. From the drop-down menu next to View, choose Upgraded.
   5. Go to the [Extension] settings section and click Edit.
   6. You'll see a list of all the extensions in this campaign.
   7. Hover your mouse cursor over the extension you want to customize. Click the down arrow that appears next to the pencil icon and choose Copy and edit. This creates a copy of the extension.
   8. In the form that appears, choose Mobile next to device preference.
   9. Change the extension, as needed, to optimize for mobile.
   10. Click Save.

Note

• Mobile-optimized extensions (extensions for which the Device preference have been set to Mobile) will be given preference over standard extensions of the same type (such as sitelinks or apps) on mobile devices.
• Standard extensions will be given preference over mobile-optimized extensions of the same type on desktop and laptop computers.
• If a campaign or ad group has only mobile-optimized extensions, these may show on desktop and laptop computers. To avoid this, we recommend having standard extensions of the same type as the mobile-optimized extensions in your campaign.