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I would also run their site or their client's site through Moz tools to see for yourself how well they do things.

Hey Jason, First I would try Moz's SERP analysis tool. Run a report on the page that is ranking, then add the URL of the page that is not ranking, and compare the metrics between the two. Be sure to run a full report. Oftentimes in these cases, it's not on-page optimization that makes the difference, but backlinks, anchor-text, and site architecture that influence a keyword position in search results. So things I would look for in comparing these pages: What are the backlinks (diversity of sites, types of links, etc) Page Authority of each page Anchor text of all incoming links to each page Also, on the other end of the scale you may want to see if any of your pages are actually over-optimized. Too much exact match anchor text? Keyword stuffing? Regardless, hope this helps! Best of luck with your SEO.

Hi Jason, Thanks for the question. I'm not sure if you've made changes already or if things are fluctuating right now, but I see your category page ranking for the keyword "twin dvd player" - not the advice page. I am however seeing your advice pay rank for "site radio" and understand that this is a problem. In case you haven't seen it yet, this post from Rand is an old one but still very relevant to this topic. There are a few things that you can look at here that can play a part in the wrong page ranking: External links to the page - I can't see many links at all but this is definitely a big factor Internal links to the page - you mentioned this and your site architecture looks logical Content of the page - I'd look for ways of being unique, useful content onto the category page so that it becomes more than just a list of products. I'd look to incorporate things like unique reviews for the products on that page, extra content on how to choose the best product, technical considerations etc. I know this is tricky as you don't want to push the products too far down the page, but with some good design, it can be done Page title - I'd possible look at making the page titles of your advice centre pages a bit more focused on the types of keywords someone would use when looking for this content. For example one keyword may be "Tips for Buying a DVD Player" "DVD player buying guide" etc which may help Google undertstand that this page is more to do with advice and info rather than products themselves The other thing I'd recommend (this isn't a long term solution but makes the best of the short term) is to add some product images to your advice pages so that you stand a good chance of getting someone to click through to the product page and convert. You could choose your most popular three or four products and list them at the side. At least this means that people landing on this page stand more chance of converting. I hope that helps! Paddy

I completely understand wanting to target both. Since your title tag is too long, it seems to me that it would be better to choose one of the other to shorten it. Keep it in page copy and meta description where natural though... don't go changing that. But your title needs to be closer to 64 characters long. Plus Google takes into account pixel width to determine how long a title can be before it gets truncated. As to the redirect. Link equity does get passed with a 301. As long as the links are relevant, authoritative, and/or not spammy then that's a plus.

The video is still behind Javascript there, which could prevent the content from being indexed. It's hard for me to say one way or the other without testing, but my gut instinct is to say you'll still struggle to get the videos indexed. Google can execute some JavaScript, but from tests i've done it's not super consistent. Also - don't use YouTube to host those videos - it's not a wise move (more details here: http://moz.com/blog/building-a-video-seo-strategy), especially since you're allowing others to advertise on your videos.

Hi Phil & Jason, I thought this may be of some use as well. It is pretty basic but gives some very good reasons for a modern updated website. http://www.zemanta.com/blog/you-might-need-a-new-website-design/ http://blog.kissmetrics.com/leave-a-website/ I hope this it is of help, Thomas

Hey Jason, I have been studying this SEO stuff for the past 10 months ( so I am no expert), and the conclusion I am coming to is that you have to play Google's game (as it seems like you are doing) while constantly looking for other sources of traffic/ customers. My feeling is that Google wants the commercial landscape to essentially look like a shopping mall -- minimal effort to find what you need (Hmmm.... I need a new DVD player. Oh there's Best Buy! I'll go there, I've heard of that place).  So small business needs to try to differentiate as it does in the real world But just the eye test on your homepage...(take this with a grain of salt, I'm just trying to help) i don't like the vertical "Sale" banners they look cheesy, and the moving reviews -- 1) they are too fast/ impossible to read and 2) I always look at Amazon and Zappos, and what do they do? Reviews = Stars.  Also if I'm nitpicking, the product photos on the homepage are a bit on the small side Also this product: Denver TCU-203C portable stereo with USB - Pink is listed as out of stock ...so? what do if I want that? Is there something similar? Just some thoughts...