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During these events we show them the "behind the scenes" of our company as well as the manufacturing process and give them an amazing experience surrounded by our products. I believe that that qualifies as promotional--you are giving them a perk that others don't normally get. So, those links should probably be tagged as nofollow links. The post or article that is written should include an explanation that the writer was invited to the event--which would be clear when reading what they posted. Keep in mind nofollow links aren't always a bad thing--it's logical that your site have both links that have nofollow them and links that don't have nofollow on them. It's ultimately up to the individual blogger or author/site to decide, though, and I wouldn't obsess over these links.

When you're setting up a URL structure, we recommend setting up the URLs (folders/directories, etc.) so that it matches the hierarchy of the site. In the example you gave: www.domain.com/Christmas/Decor you would typically have a Christmas section of your site and then a Decor section. But, if you have a Decor section (some that is not Christmas decor but maybe includes other types of decor), then the decor section as listed above wouldn't fit in properly. It could be like this: www.domain.com/Decor/Christmas-Decor/ and then you could actually also have a Christmas section, as well. It's possible that your Christmas products might list all of your Christmas products and the Christmas/decor/ section would then include the Christmas decor section. Look at what sections of your site that you've created--and then the URLs should closely match those sections and that site hierarchy.

From my reads and attending Google hangouts with their AMP engineers, I take it that Google intended for AMP pages to be used for eCommerce from the inception of the project. You may find it helpful to read Using AMP to Reach Mobile Buyers and Getting Started with AMP for E-commerce.

I've heard theories that Google doesn't like you changing your page title too much, but I've never seen that substantiated. So, I recommend testing this for yourself: **Paid option: **For brand searches during the holidays, run an AdWords Search ad that uses a seasonal message. Compare the metrics of the seasonal messaging vs the metrics of the ad for the rest of the year to see what searchers are more likely to click on. This will tell you searchers' preferences, although it won't tell you Google's reaction to you changing homepage content. Unpaid Option: Identify the non-seasonal vs seasonal keywords that you'd like your homepage to rank for. Start tracking them in a tool like Moz. (I don't think that just changing the page title will drastically change rankings, but you want to be sure.) Change your page title, and have Google recrawl your page immediately using Fetch as Google. I've been able to get new page titles up within an hour that way. Keep the page title up for the shortest time span you can to get a significant amount of traffic. Ideally, you'd get enough traffic each day that a day's worth of traffic is fairly predictable, so a change in the page title will show an obvious spike or drop in traffic, depending on rankings and click through rate. If your traffic varies a lot day by day, though, change it once a week. Look at the changes in traffic, rankings, and conversions. Hope this helps, and let us know what you find out! Kristina

Hey John, If a reverse proxy is not an option, then you're faced with either using a subdomain, or making the blog work with the existing CMS. In either situation, there's no need to set up redirects from the top domain to the subdomain or vice versa. So, setting up a fake URL at site.com/blog/article-name/ that redirects to blog.site.com/article-name/ would not provide any value. In fact, if people started linking to that fake URL it would decrease the value of those incoming links to the subdomain. Hope that helps - let me know if you have additional questions.

This WBF provides the perfect answer to your question. Plus it is captivating.. https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday

Hi there I personally like option 2 as I can keep all of my information in one place and label that information accordingly. There's really no wrong or right way to do it, that's upto you! Whatever works best and helps you make the best decisions is the route I would take. If you have multiple competitors in different seasons, maybe a couple different campaigns would be good to set up for you. But as you said same competitors, I can't see a reason to have your information strewn about multiple campaigns. I can see that getting confusing, but I am basing that off of how my mind works. Would be interesting for you to keep tabs on what you choose to do and turn it into a YouMoz post showcasing your findings - I can see this helping a lot of people! Hope this helps a bit! Good luck!