What is 'SEO copywriting' in 2015?

[JAR897]

Howdy forum-fans!

I've been toying with the idea for a while now, that 'SEO copywriting' and 'writing for Google' is no longer something that SEO's should be focusing on, but rather writing great, relevant, unique content for customers.

The theory is that Google is smart enough to pick up on this and, via it's algorithms, know that it's content worth ranking as it'll be useful to people searching for queries related to the content. Additionally a well written peice of content should naturally contain keywords, phrases and links, taking away some of the overthinking that I've sometimes experienced (first hand) when writing content.

What does everyone think? Is 'Writing for Google' dead in 2015 and, if so, has 'Writing for customers' replaced it? Or is there still a place for SEO copywriting; Eg. Well formed titles, URLs, meta-data (does this count as copywriting?)

[Kokolo]

Hey,

Look:

Back in time, 'writing great, relevant, unique content for customers' was almost the same thing as 'writing for Google'.

Now, writing awesome and unique content is something more creative and probably harder (due lot of articles, I've read a infographic saying there are 159 million blog post published daily)...

...but 'writing for Google' is part of this creative and harder work, writing

Have a nice weekend,

[ClaytonJ]

This WBF provides the perfect answer to your question. Plus it is captivating..

https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday