Hi Mate,
Here are some ideas how you can spend the money:
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Use PR content and syndicate articles about your product via different PR websites, would involve content writers writing PR content about your product.
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Use some of the funds and buy a link building service on related sites, I would outsource that to some where like odesk but do your research wisely.
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Generally just look for some people to buy social media based link building from, and really push it in related sections.
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Hire some one to write some guest post content for you and also hire them to find related sites to post guest posts on.
I mean their are millions of ideas out their just check out SEER for a great post about local link building ideas:
http://www.seerinteractive.com/blog/35-local-link-opportunities-you-missed/2010/12/06/
