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fair point

Hi James, you're welcome, am glad to have helped. I agree it's important to maintain your current US rankings as your target audience are initially in the US (before they travel over here on vacation). ~ To cater for local search in London on your existing website, I'd suggest creating a Local page for 'London Tours' or similar. Within this page, include some local content, such as a local address of a booking office if you have one, a local telephone number, some content based around the location of these tours, such as the West End, Westminster... Make sure that this page can be easily navigated to from the homepage. Inbound links from other local businesses, review sites etc will help the page to get noticed and recognised as an authoritative page for London tours. If you can include this new local page as a listing in Google Places that will likely help, you should be able to as the business really does operate from the location of London, those local details will be essential for this. ~ Hope some of that may help you further. Regards, Simon

Hi Keri, Thanks for the suggested solution. The enarion solution works for my regular URL's but then causes me issues with some of the more complicated javascript/ajax functionality on the site. No idea why, (bit over my head to be honest) but my developer suggested that it wasnt a good idea to it anyway (again ,for reasons I dont fully understand!)

Hi Joe, Thanks for the response. Having had a variety of different opinions, and still not being 100% on the right answer, I spent a LOT of time crawling through SEOmoz Q&A: Takeaways from my digging around are: Changes to title tags and URL's should be implemented separately. As you state above, reason for this is so that you can pinpoint problems if they arise (see point 3 of the answer) http://www.seomoz.org/qa/view/49136/revising-urls Title tag changes should also be implemented in stages. Homepage, top 50 pages, everything else (again, see point 3 of the answer): http://www.seomoz.org/qa/view/39946/title-tags-global-changes. (As an interesting aside, Dr Pete clearly states that when making sitewide changes, dont make more than one set of changes per page, it could cause an over-optimisation penalty) URL structure changes should be implemented all in one go: http://www.seomoz.org/qa/view/45183/update-url-structure (this link is an amazing guide from everett sizemore on exactly how to implement URL changes, recommended reading!) I appreciate there's no right and wrong answer, but I think that with the above in mind, the approach I'm going to take to these changes is a scientific one. Make a change, assess results, move forward. 1. Implement title tag changes in stages (monitoring site performance at every stage). Homepage/Category Pages/Everything else. 2.Add new on page content. 3. Add new information architecture (couple of new categories- nothing significant) 4. Implement URL changes through 301 redirects all in one go. Keep old site XML sitemap in place. Once site has been crawled (and new pages found) move to new sitemap and update internal links 4. Implement meta robots 'noindex, follow' to various sections of the site. Not all in one go, but section by section, monitoring results and then moving on if no issues arise Would be interested to know what you think of that as a plan? Also, need to send out love to Dr Pete and Everett Sizemore for their Q&A answers! James

Consistent anchor text can help you resolve the issue. If you have several pages which cover very similar topics, that's great! You can rank for multiple pages in SERPs. You can even land several of your links at the top of the first page. "Los Angeles tour", "Los Angeles tours", "LA tour", "LA tours", etc. can all be used. If you have 4 strong pages that cover that topic, split up your keywords and if your pages are great quality you can dominate the SERPs. Do you have more the 4 pages for that topic? "Two day LA tours", "2 day LA tours", "LA tours 2 days", etc. You can expand or contract to meet your needs. The key is generated GREAT content, and consistently using proper anchor text throughout your site.

Thought in general you could use canonical tag cross domain too http://moz.com/blog/cross-domain-canonical-the-new-301-whiteboard-friday