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This has been bugging me for a while now and I'd like to know what you guys think.

I often find what I can only described as 'oddities' in our rankings for certain search terms.  For example, we might rank top 5 for 'A5 week view diary' and then second page for 'Week view diaries A5'.  (Not an actual example, I just find stuff like this all the time across our various pages)

They are basically the same query, so I don't understand why so often there is such a discrepancy.  I can only put this down to exact match keyword phrase still being an important ranking factor.

What do you guys think? Are exact match phrases still an important part of the SERP results?

Thank you.

Isaac.

Thank you so much... Moz should have a 'great answer' button!  Yes, I've been thinking this for a while now and I think this is a really good approach.

Do you have thoughts on why the 2017 page ranks SO poorly though (for that specific term)?  The only rational I can think of is that Google has effectively 'chosen' our homepage over the LP.  Have you come across anything similar in the past?

Thanks again, better get cracking!

Isaac.

Hi all.

I work for an e-commerce site called TOAD Diaries and we've been building some landing pages recently.  Our most generic page was for '2017 Diaries'.  Take a look here.

Initial results are encouraging as this page is ranking top page for a lot of 'long tail' search queries, e.g) '2017 diaries a4', '2017 diaries a5', '2017 diaries week to view' etc.

Interesting it doesn't even rank top 50 for the 'head term'... '2017 diaries'.  **And our home page outranks it for this search term.  **Yet it seems clear that this page is considered relevant and quality by Google it ranks just fine for the long tails.

Question:  Does this mean Google 'chosen' our home page over the 2017-page landing page?  And that's why the 2017-page effectively doesn't rank for it's 'head term'?  (I can't see this as many times a website will rank multiple times such as amazon)

But any thoughts would be greatly appreciated.

Also, what would you do in this scenario?  Work on home-page to try to push it up for that term and not worry about the landing page?

Any suggestions or thoughts would be greatly appreciated.

Hope that makes sense.  Do shout if not.

Thanks in advance.

Isaac.

Thank you that's really useful insight.

Cheers.

Isaac.

Hi there thank you for your answer, very much appreciated.  This is great food for thought about establishing links going forward and creating some content off the back of it.  We're going ahead and offering a discount on their purchase from us for a 'News piece' on their website.

However, I should have asked 2 different questions though, as this didn't really answer my question about OSE.  I'm curious about how sophisticated the tool is.  Does it take into consideration reciprocal links for example?

Many thanks.

Isaac.

Hi Guys.

We have an opportunity to get a back link from a charity site...the site of "Friends of Richmond park'.

I've just checked it out in open site explorer and Moz grades it's domain authority as 25/100.  However, looking in more detail the site has gained quite a few high authority links, both in terms of DA and PA.   Many of these links are reciprocal i.e) Friends of Richmond park have links to sites which also link back to them.

So i'm wondering... should the 25/100 DA be taken as a basic guideline?  Or is this quite a sophisticated measure that has taken into consideration the reciprocal links and 'downgraded' them as Google might?

Isaac.

Hey.

Thanks everyone for theses great answers.  Very informative.

Doesn't look like any of their blog posts have established any backlinks, so I'm gona guess that our link should have the value same value as the older ones.  Looking forward to Google finding it

Thank you so much for your response.

This was most defiantly an 'earnt' link, and we're hoping for similar results, a little lift across the board.

I've looked at an older blog post on their site that OSE has more information on.   The PA was 33.  I assume the new post will have the same PA eventually?  As it's in the same part of their site?

And will it take time for the new blog post to gain it's own PA?

OK yeah makes sense. Thanks!

Thanks so much for this! I really appreciate your time

Yes it is a new page, it's a blog post they wrote about their charity runners, who we provided some free fitness diaries too.

So will it take some time to gain value from this?

I was under the impression that PA came from the internal link structure.  How would I get a sense of the PA. Open site explorer says there is no discoverable information about that page yet.

Also we are the only external link on the page.  I take it this is ideal?

Isaac.

Hi Guys.

I've noticed that google seems to be simplifying my meta titles in their SERP for some keyword searchs.

Should I be worried about this?  Perhaps a sign of being a little 'spammy' in my meta titles?

Or is Google just aiming to bring up the most relevant looking result? Based on that specific search?

Isaac.

Hi Guys.

We recently acquired a really good backlink from a charity site that has high DA.

71/100 on Open site explorer.

I understand traffic is also a key component in a backlinks value, not just the DA.  Is it worth spending time and energy (we don't have much as it's the lead up to Christmas) encouraging people onto the blog post to hopefully get some extra traffic through that link?

And more generally, how much does traffic effect the value of link?   Any insights would be greatly appreciated

Isaac.

I've noticed with the last few pages i've built that there's a delay between them being indexed and them actually ranking.  Anyone else finding that?  And why is it like that?

Not much of an issue as they tend to pop up after a week or so, but I am curious.

Isaac.

Yeah Press loft worked a treat for us... but we make personalised products that are easily given as gifts so worked well for the platform.

Yeah i'd be really keen to find other similar services that are a bit more generic (and cheaper).

Anyone?

Hi there.  We did the 60 day free trial.  Allows you to do 2 press release per month & receive journalist requests.

We must have gained 20 links/ pieces of exposure on everything from blogs to being in OK magazine.  It will only work from brands that can provide products for lifestyle, interiors/ personalised/ gift products though.  We fit the bill nicely.

Isaac.

Hi Guys.

We've been doing some PR via press loft recently, great service and gained a decent amount of exposes and back-links.  It's a tad on the expensive side for us at this point in time though.

Just wondering what other services are out there like press loft?  And what would you recommend?

Ideally, stuff that we can put out press releases to a journalist and blogger base, and receive requests from that base.

We make personalised and customised diaries and notebooks, so ideally service that would be relevant to our products.

Thanks.

Isaac.

Excellent.  Thanks for the correction.

Essentially what I thought would be the case, but good to know for sure.

Isaac.

Sorry for the newb question.

If you get a back-link from a blogger on wordpress will you get any of the 'link juice' from the platform. i.e) from the Wordpress site.  I'm talking about bloggers whose URL's would be like...www.wordpress.com/bloggersitename

I imagine not, but it would be good to know for sure.

Isaac.

Yeah good call, thanks.

The link to the 'Keywords to concepts' content was really useful.

Isaac.

Hi guys.

I work for stationery company.  We make personalised diary products, but recently we've expanded into binding services/ printing services.

I've been doing some keyword research around these new services we offer, but i'm struggling to 'separate them out' into focused areas that we can then apply to our landing pages.

In the images i've attached you can see how the keywords naturally fall into groups (and were generally in different groups in Ad words) but they also overlap somewhat.  E.g) There's a 'Book binding service' group as well as 'print and binding' group...they're different but overlap.  Another example would be 'Book binding' groups and 'leather book binding' group....so on and so forth.

So... do you think there should there be a landing page for each group (and therefore having some keyword cannibalisation), or should I try be more broad trying to capture the searches within 1 or 2 landing pages?

Make sense?

Sorry I know it's kinda open ended question... but i'm struggling with this one

Hope you can help.

Isaac.

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