Welcome to the Q&A Forum

Hi Andrew, Passing or not W3C won't mean your site is mobile friendly or not, there are other, far more meaningful criteria and validations you should do. Foe example: Your site is correctly shown and accessible through the most popular devices used by your users. You can use Opera Mobile Emulator to test it. Your site loads fast in mobile devices (that usually have also more speed restrictions). You can use PageSpeed Insights to test it. In dependance of what type of mobile site approach you have followed (parallel mobile web under a different URL structure, dynamic serving or responsive Web design) you also have good practices and additional recommendations that you should assess. Please take a look at this Moz post where I shared the answers to the most common questions during a Mobile SEO process, you will likely find the answers to your questions there. I hope this helps!

The title of the page in question is the same term twice (the second time just includes 'in')  The H1 is just the same term.  Your H2 reads like it was only meant to stuff the term into it rather than actually be a header to help the reader know what the page is about.  Every instance of the term in the copy is bold... just that kind of stuff.  Less is more in today's SEO - at least that is what works for me...  I would have to say that if this wasn't Manual Action the Panda just realized that the site was built for Google instead of the user.  I am not speaking ill of your website at all - that is just how I see it.  I am sure others may have different opinions.

Thanks for all the feedback I think you are right, I think the best strategy is to write on sites which fit your requirements.  You are focusing on people rather than links then, this should increase click through and potentially improve your rankings.

Does the Google account you are using have sufficient permissions? When you log into WMT and you see the site, look at the box to the right which says Manage Site. If the only option is to "delete site" then you do not have sufficient permissions. Redirecting your site with a 301 is the proper action to take. The results you are seeing are normal. Google is slowly crawling your site over time and seeing the redirect on your site's pages and making adjustments. Usually 4 weeks is enough time to see all the changes but there are various reasons it could take longer. Perhaps your site had a momentary problem during a crawl. Perhaps your robots.txt file changed. Perform a site: search. As long as the number of URLs on the old site are decreasing steadily, I would not be worried.

There's absolutely nothing wrong with footer links per se. It's just the fact that it's an inconspicuous part of the site, so SEOs have thought it was an easy place to sneak in some good links. One example that I have (I won't dive into the details too much), is a competing SEO company in my local. He has the most SEO-friendly name you can could imagine, and he tosses his SEO-friendly/anchor text-rich name into the footer of all the sites that he works on. His link profile consists of almost all blog comments and these footer links. He ranks super high for 'SEO big name city', when there are clearly much, much more authoritative sites that should be showing up ahead of him. So you definitely can't say that search engines are discarding the value of footer links.

Hi Andrew - If this question has been answer/the issue has been fixed, could you please mark it as Closed? Thanks!

As mentioned, most tools get their data from google's adwords keywords too. It can be difficult to put yourself in the heads of prospective visitors. I know I find this hard, especially when you know little about the business the site you're working on is in. Can you look at your site analytics to see the search queries people are using to find the site already? This might give you an idea for the type and structure of the queries that real people are using. This might give you ideas for other related terms. Is there the opportunity to talk to / survey existing customers to find out how they found the site, what they were looking for etc? Can you look at the competition and see what search terms they are targeting. As well as the exact terms, look for patterns that might suggest other opportunities.

Yes I can see the text version shows, everything.  Is the graphical displaying only showing the header and footer as the way the page is coded for example the code is called as followed: Main (body) Header Footer Where as conventional techniques would be header, main, footer.

ah great, it was the run weekly report bit I was missing.  I will start updating my campaigns. Thanks

Very well said.  Backend factors (beyond the obvious speed and uptime) do not easily influence SEO practices in the least. However, when changing the backend of an established site, always make sure that you don't pick up any unwanted errors in the exchange.  Simple things that can be easily over looked such as 404s and misplaced 301 redirects can have a negative impact on your new site!

ok thanks it does make sense which is why I resisted the urge, in terms of information facebook pages it is fine to link to other facebook pages or should you only link to websites?

Thanks so really with blogging and social media the client really needs to understand the importance of sharing information and  that we are not directly trying to create business.