Robert and Chris,
First many many thanks for your answers, looks like you spent real time investigating my question and i really appreciate that.
Just to make things clear, i really think this website should be fixed.
I didn't mentioned that in my original question because i wanted to get answers that come "from the stomach" and not only answers that will try to help the "poor me" who don't have his boss OK to spend company time on fixing it.
I think that when you build something - first off all build it right - and with so many issue obviously this website wasn't build right.
Second - As mentioned before i am new to SEO and SEM - so Robert if you can explain how can i find better KW for this industry(as you mention in your replay) i will appreciate that.
BTW - what "marginal ranking" is?
Anyway - i am going to continue with my report, i am employee in this company not and outsider that they higher. i really want this website to succeed.
Chris, the traffic is very low, but these KW have low traffic to begin with so i cant expect high traffic, what i need to find are relevant KW for this industry in my local location(Chicago & DFW) that has higher traffic and that i can target.
Any ideas on how to work to find these KWs?
Thank you both again for your answers
IVGI
