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This is really helpful Samuel, thanks. We don't have this in place on many websites, and this was always about building brand, but a no-follow mission seems a good course of action. Much appreciated.

Hi Ray-pp, Thanks for this. I think we will redirect to similar pages. Much appreciated!

Thanks for this. I think you're probably right - but it's very frustrating!

Hi There! Would you be able to offer a bit more detail about the business model? Is this a local business with a physical location, face-to-face contact with customers and a Google+ Local page? If so, you must have a local area code phone number available on the Google+ Local page ... but I'm not quite sure this is what you're describing. The more detail you can provide, the better the community will be able to offer thoughts.

Thank you - very helpful

LindaLV, we were actually going to 301 from the path to the subdomain (no content at the path). Could you explain a bit more about how subdomain-to-path 301-redirects would work? Would they not just end up somewhere where there is no content? Lesley, we use IIS so not htaccess issues as such but, yes, we were having problems in that area. Thank you both!

Thanks so much for the responses. Agree that usability is most important. It's something we have always stuck to. Just want to make the most of internal links. But this is very helpful. Appreciated.

Thanks for all responses, extremely useful.

Thanks Andy, great help!

Sorry should have added, the page being linked to is http://hirespace.com/Browse/Engagement-Party-Venues-London?utm_source=London+Review&utm_medium=Blog&utm_campaign=Where+to+propose+in+London:+Our+top+5+locations Any ideas?

Real experience: We had travel guides with 1 page about travel itineraries on each destination covered. (e.g. Rome Itineraries) That page was doing good but we decided to create other 3 pages to target longer keywords: 1 day Rome Itineraries, 3 days Rome Itineraries, 5 days Rome Itineraries (not exactly that keywords but somethign like that). New pages have been linked from the "old" well performing one. We replaced the content of the old page  (it was  about 1 day, 3 days, 5 days itineraries) to avoid any internal duplicate content issue and created new fresh  content for the new pages. Results: Traffic increase in 2/3 months.Moreover we observed decreased bounce rates since we were finally serving all the user with an exact intent (e.g. "5 days itinerary in Rome") with good and focused content. IMHO,  having lot of pages targeting a lot of keywords it's good but you have to pay attention on content differentiation. Different keywords, different pages, different GOOD content.