Good morning,

To my knowledge, the end result of the review doesn't really make a difference. The general rule of thumb I always try to follow is if any money/product/services were exchanged/traded then I have to have some sort of disclaimer stating that there was some sort of exchange made in return for the review.

I try to be as transparent as possible in my marketing/SEO tactics. At the end of the day, its going to come back and bite you in the long run.

Consumer Reports became famous because they refused to receive anything for free, and they were able to build trust with the consumer because of that.

EGOL, a active member on these boards, states over and over, that your content will speak for itself. If you are writing content that is worthy of the positive review, it will come on its own. You may need to help push people in the right direction, but I would agree with Houses, that same energy could be put into refining content, natural link building, creative marketing etc.

If shortcuts were easy or better, they would just be the way.

-e

Well, we have taken the big parts, like the valuable metas, and made sure those were visible, and over the next month or two we are slowly adding pieces of the content back into the main portion of the page.

A lot of the content was just fluff, and really wasn't helping us. Our original website was 600 pages, of those 600 pages only about 40 were actually ranking, so what we did across the board was make new pages to exemplify our services better, with better URL's, better optimization etc, then we took the old pages that were currently ranked, and brought them over UNTOUCHED with the same url and are putting them in the blog section.

Over the next month, we will slowly be pushing people to the pages we want people to be landing on. So, essentially, all of the ranked content is still on the site, in one way or another, in as untouched as possible. We also added new, optimized content, that is now the core of our website, and did a lot of outside marketing to help add to the potential traffic loss from a site redesign.

We relaunched on Sunday, and so far our numbers are pretty on par! So, we will see, I will keep you updated!

-Evan

Good morning!

I will give you a real world example with the site I am in charge of. Our previous website was a horrendous grouping of words spun together into some sort of readable content. Somehow it did manage to gain some ranking. We redesigned the website and our new homepage has a much more beautiful layout and interactive design full of images.

In order to keep the text we included a tab system that would expand when clicked on it, the text it painful to read, but for now we need it, so we tried to hide it from the user as much as possible. If you look at the actual code it looks something like this (we use wordpress by the way):

[wptab name='Content']

Content here shows up above the tap, bla bla bla bla bla bla bla

[expand title="This is the expand button"]

this is all hidden from the user until they actually click the expand button.

[/expand]

[/wptab]

Hey everybody!

I have a question pertaining to our redesign. The situation is as follows:

/drug-rehab/alcohol-withdrawal-los-angeles gets a decent amount of views on out website, and we would like it to be on our redesigned site.

I was curious what impact, if any, I would see given the two scenarios below.

1. 301 to /alcohol-withdrawal
2. make the new page /drug-rehab/alcohol-withdrawal-los-angeles as well

The second situation is that there are a serious of other pages which don't seem to be of drastic benefit, which I don't feel NEED to be on the website. For example:

1. /post-acute-alcohol-withdrawal-treatment/drug-los-angeles
2. /rehabs-resources/drug-abuse/sub-acute-alcohol-withdrawal
3. etc

It appears to me that the content on these pages is rather similar, and I feel like they don't really say anything special. Can I 301 them to the new page? Should I let them die in the black hat inferno they were made in?

Any thoughts are greatly appreciated! Thanks guys!

In addendum to my response....

I would take pretty much anything MarieHaynes says as The Word when it come to anything relating to disavowing. She is the resident queen when it comes to penalties. She assisted me early on with some of my struggles and happens to know a lot more about this stuff than me!

Thanks guys! Just wanted to clarify if that was actually an H1, or just an H1 styling thing to be viewed as "make this look like H1, but it isn't actually H1".

Good Morning!

The disavow tool, is a very powerful tool, and one that should, in my opinion, be used with caution. Google even hands out a warning before doing anything.

The strictly state that it should be used as a last ditch effort. My personal opinion is to only use it as that, last case scenario. If there are links that are just low-quality and not necessarily associated with your website, I personally wouldn't use the disavow.

There is no such thing as a link with no value, look at the site it's coming from, and the page it's going to. Is there anyway you could leverage potential traffic from that page?

If the links are 100% spam, and are causing you to be concerned, then I think that warrants uploading to the disavow tool.

Use the tool with caution my friend.

Hope that helps.

Ahh, got it. I think you both answered my question, I will post an example to confirm though.

Inpatient

In the most basic terms Inpatient means residential treatment. In other words, if you think the individual needs to be in a safe, structured environment for a period of time, then inpatient drug rehab is the way to go. This can be for a short, medium, or long-term period of time. Like the length of time - the focus of the treatment may also vary.

Lengths of Inpatient Care

So, is that the same as an

?

Hey everybody!

So I was wondering what the difference between the H tags and "H Style". My first thought is that it's just the style guide, and not actually a meta tag, but before I go around changing all these styles I want to make sure my computer isn't going to explode SEO juice.

Thanks!

Good Morning!

I have a handful of pages that are not ranking very well, if at all. They are not driving any traffic, and are realistically just sorta "there". I have already determined I will not be bringing them over to our new web redesign.

My question, could it be in our best interest to try and save these pages with ZERO traction and optimize them? Re-purpose them? Or does having them on our site currently muddy up our other pages?

Any help is greatly appreciated!

Thanks!

Good Morning!

First off, I would need to know a bit more information before throwing out an exact answer, but from my experience, anytime I'm optimizing a new word/image/video I usually notice it fall in and out of rank on an almost weekly basis. The general trend appears to be upward, but it takes a little bit before the rankings become solid.

As far as other aspects, is the original site that hosts the photo still up? How long ago were the photos put up? Are all the tags correct/optimized to the persons name?

Being in Canada may or may not have an impact, although I highly doubt it, unless this person is a local legend. Google is putting a heavy push on local searches so if you are in mexico looking up a Canadian local municipal legend then I might think yes.

Anyway, hope that helps a little!

Good Morning!

Google is about content, and SEO is more and more about marketing.

Optimizing is important of course, but even Matt Cutts said it wouldn't be worth your time to go back and optimize old pages that were not optimized. That being said, I personally feel that optimizing the gallery as far as the meta tags are concerned as was mentioned above is more than enough.

If you have the time to go back and optimize everything, it certainly will not hurt to do it. However, if you have limited resources, I think you are better off writing blog posts about images that are in your own gallery, developing your Google authorship, etc.

Google wants content. Show Google you are an Expert, Trustworthy, and an Authority (EAT) http://searchenginewatch.com/sew/news/2355230/google-search-quality-guidelines-now-reward-expertise-authority-trust

I would suggest following Google's guide to the whole thing. I agree option 1 is your best bet of the 2.

https://support.google.com/webmasters/answer/76329?hl=en

Thanks guys!

Part of the problem is we cut the ties with our previous webmaster... I have taken over the account but he left me kinda high and dry, and everybody else here doesn't know anything about our website. So I'm just trying to figure out what's best practice/easiest/better in the long run.

We are in the middle of a complete overhaul of our website so I decided we would buy a cert and make our entire site secure. We do some insurance verifications and we can afford it. Might as well.

Thanks again!

Long time no Moz!

Ive been away with some server related issues, installing an AD at the company I work for, but I'm back. Our SSL cert just expired and I'm trying to determine the pros and cons of making an entire site SSL vs just the URL. Our previous set up was just a single domain. I know Google has hinted toward SSL preference, and I know its a little early to know for certain how much that's going to help, but I just wanted to know what everybody thought?

It expired yesterday, so I have to do something. And we lost our previous credentials so I can't just renew the old one.

Thanks!

Thank you.

Part of the problem is that all of the keywords we need to use are incredibly expensive. Some upwards of 700$ for google AdWords, so the AdRoll became more appealing.

Morning everybody!

Does anybody have any experience with AdRoll? I know that AdWords and AdRoll are not directly related but I often hear them compared. Any thoughts on SEO/Lead gen/traffic from them?

Morning,

To my knowledge Google isn't able to open a PDF. You could always present the users with the option of downloading a PDF. Any tech website I have been to generally offers it in a download, or opens it in another window.

I don't know why it would automatically present a PDF, although, I probably don't work in the same industry! Ha!

The other question I have is, are you getting Duplicate content warnings? Are the PDF's currently being indexed? If so, how well are they being Indexed? Google can read an open PDF, or a PDF that automatically displays, but some are easier to read that others depending on the settings of the PDF.

http://www.searchenginejournal.com/8-tips-to-make-your-pdf-page-seo-friendly-by/59975/

Another option is the rel canonical tags?

Hope this helps!

Good Morning,

I just went through the exact same process. I couldn't find a super concise one either, but here are a few articles that I used which certainly helped me make a checklist in my head! I wasn't as concerned with a checklist of things like H1, MetaTags, Keywords, Backlinks, 301's. I was more concerned with the "physical" rebuilding that was going to happen since everything on our website was changing.

1. http://www.smashingmagazine.com/2010/03/17/starting-out-organized-website-content-planning-the-right-way/
2. http://conversionxl.com/website-information-architecture-optimal-user-experience/#.
3. http://www.quicksprout.com/the-beginners-guide-to-online-marketing-chapter-1/
4. http://conversionxl.com/how-to-identify-your-online-target-audience-and-sell-more/#.

Hope these help a little! I personally love the Google SEO Guide, and Moz Tuts are also fantastic, expecially their beginners guide. Easy to read and compelling could easily help you compile a check list.

Thank you!

Do you know if a domain forward would replace a 301 in the htaccess?

My thought is no and you would be severely screwed, but just curious.