Questions
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On-Page Problem
To add to what Massimiliano said - once you change the URL to be more descriptive and you have 3 pages, 301 the /av to the closest related new page. Then, add internal links to the 2 other new pages that target their primary term/topic. This way you have the authority from /av going to 1 of the newly created pages and then the other 2 new pages have a clear internal link structure so Google understands they are a higher authority for the new topics they are targeting.
Technical SEO Issues | | Ray-pp1 -
Guest Blogging good or bad?
As others have said, it depends on how you do it! Like so many things in life, eh?
Link Building | | CommT0 -
Pages I don't want
Delete the pages and if they are still showing up in Google's index 301 redirect them to home.
On-Page / Site Optimization | | RangeMarketing0