I have an ecommerce site for the clothes drying racks my family business makes, and it sells a few other laundry items also. It's about 5 years old. We used to rank on the first page for basic phrases like "clothes drying rack" and "umbrella clothesline".
About 1.5 years ago we fell hard in the rankings. Since then "umbrella clothesline" has moved back to the first page, but "clothes drying rack" is stuck on the 3rd page and always with the result being the generic homepage instead of the good sub-page (which used to rank on the first page) that really shows-n-tells about our drying rack.
Here are the three pages I am talking about. Home page = http://www.bestdryingrack.com/ Drying rack page = http://www.bestdryingrack.com/clothes-drying-rack-main.html and umbrella clothesline page = http://www.bestdryingrack.com/umbrella-clotheslines.html
Any ideas on how to get the drying rack page to start ranking well again? (hopefully better than the generic homepage ranks)
A little technical background: the Moz campaign on this site says that the home page has a PA = 42 with 190 LRD's and 344 external links. Both the umbrella clothesline page and the clothes drying rack page have almost equal statistics of PA = 35 with 20 LRD's and 23 external links.
My anchor text distribution is maybe unbalanced. The drying rack page has 15 external links with the anchor of "Clothes Drying Rack". But the umbrella clothesline page has 14 external links with the anchor of "outdoor umbrella clothesline" and it ranks on the first page for that search.
I can't figure out how to get OSE to tell me anchor text stats for just the homepage and not the whole site since www.bestdryingrack.com/index.html 301's to the plain www.bestdryingrack.com (if you know how, please share)
What's wrong with my poor neglected clothes drying rack page? The only way I can get it to show up on the first page is to do a real specific search like "round wooden clothes drying rack"
Your help could save a faltering family business. Thank you!