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Hi Jacob, Thanks for the question! I popped into the campaign in question and it looks like your tracking your competitors based on their root (non-www) domain, but they're actually ranking on their sub (www) domain which is why our ranking results are showing them as not being in the top 50 of SERP's. Luckily this is an easy fix All you'll need to do is log into your campaign and head over to the campaign settings. From there, just add the www to your competitor domains and save! The next time your campaign is updated, you should see more accurate rankings data. Hope this helps! Best, Sam Moz Helpster

Legitimate comparative use should be fine. So if you wrote a blog post about how your service compares to two or three others in your industry, or had a page on your site about the common services offered by your competitors and how you stacked up in comparison to show you have more or better priced services, those would likely be considered fair use. Just make sure you're not saying anything blatantly deceptive or slanderous.