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It makes more sense to make a server level rule that will 301 any mixed case to a lower so if a URL is being accessed on anything other than lowercase it will redirect to the lower case URL.

This should save you some effort in the long run.

First off you might find this page handy - http://googlewebmastercentral.blogspot.co.uk/2011/09/pagination-with-relnext-and-relprev.html

Canonical and pagination are the same (sort of) so you don't need both.

Canonical is when you've got a few pages that are the same and you're telling Google these are all the same but here is the original.

Pagination is telling Google these pages are all the same but they are in a sequence here is the first and here is the last page

Now there is no harm having both on a page especially if you've got some parameters,  You should be safe plus duplicate content is not the worst thing to face and it's not going to cause that much harm if you've got a couple of pages duplicated.

Hope that helps.

Hi Karen,

I wonder if you're over thinking this a bit. Lets look at what Google's job is, its to bring the best result back for a users inquiry. Now there are some exceptions to that (like adult content and some pay day loans) but for the most part that rule is true.

Now the question isn't what Google thinks its what the user thinks is there a difference in the user typing 'cheap product' compared to 'product' ? There is going to be difference between the two searches because the user wants to see different results for each one. You can always test this out by going to Google and trying different searches you can then double up your theory by going to ad-words and looking into search volume between the two.

I hope that helps a bit.

Hi there,

The authorship is based on the personal page not the business one. I suggest you get some followers (or groups) on your personal page and use that a bit. Business page is more of a rel=publisher tag.

Yes, which is why I thought the first page might be a bit more helpful as a reference point.

Hiya,

Google release an update a while ago now called "humming bird" the idea with the update wasn't to penalize of anything but to better understand users search terms as English can have multiple meaning for one search. So knowing this you have to think luxury dog clothes & designer dog clothes are very similar and Google understands this and what it's trying to do it give you what it thinks the best search is for that term.

You can read some more here http://moz.com/blog/hummingbird-unleashed or do some searches and find out more.

Obviously that's a simple version there may be other factors but I only took a brief look.

Hi there,

You may have heard of the tag rel=author well similar to that tag there is another called rel=publisher

what it does is links your Google + profile to your brand. There is no guarantee that the brand term will also link in the SERPs but if you regularly use your page and it has lots of +1's I'm sure it will have a much better chance. Technically as well you don't have to have the tag if you're Google page is verified but i don't see any harm in putting it in as it is an extra sign to Google that its your page etc.

This will only work on brand terms so I wouldn't feel you're loosing out a massive amount if ti doesn't work.

Hope that helps & Good Luck

First off: did you try using the search function there are oodles of similar topics on Moz and you are bound to find something relevant.

http://moz.com/community/q/search?utf8=%E2%9C%93&query=+subdomain+or+subfolder+for+each+country+&commit=Search

In the Google's blog post about language mark up ( http://googlewebmastercentral.blogspot.co.uk/2011/12/new-markup-for-multilingual-content.html ) they uses sub domains for an example which I would also recommend as you can really target it a bit more where as a sub folder you would have a mix of languages. However you can still use the mark up if you did want to use folders.

Hope some of that helps, good luck!

Hello again,

So I've taken the time to Google your search and behold -

Meta Title - Designer dog collars, designer dog leads, designer dog ...

URL - www.*****dog.c/

Meta Description - Designer, stylish and luxury dog collars and dog clothes from UK pet boutique Lovemydog, stylish dog coats, designer dog collar and leash, show leads,

You may see that the search term is in fact there but its in the meta description yes its not the strongest but combined with the humming bird update its enough to rank it along with a good domain authority.The reason you want a long tail compared is a short tail like July 4th, all though July 4th may get more searches but the longer tail 4th July Dog Harness get less searches but less competitive and more likely to convert to your keyword.Hope that helps.

Hi Tom,

It's a bit like the author tag in the way Google doesn't always pick it up, its not solely down to +1's also how much you use and interact with your community and if your brand is strong enough.

Test your site on the rich snippets testing  tool if it's working in there, its working on the technical side of things. Might be a case to look into brand building.

Hello,

Okay I'll try to break it down a bit more.

So imagine Google has a quality score out of e.g. 100 - we do not have access to that but what we do have access to is Moz's DA (whihc is trying to act like Googles score and give you a hint of it). Now whilst its not perfect it gives us a rough look at what might be similar to what Google ranks well, so its roughly helping you judge how well a site is and giving you a clue to how it might react with Google e.g. good / bad, page 1/page 10 etc.

Obviously that's all a bit over simplified but I hope it get the point across. Now knowing the above lets says you and your competitor both have 100 links.

Each links has its own value that can all add up, your links might all add up to 200 (lets say ranking 'points') but your competitor may add up to 250 "points" thus giving him a higher score (e.g. DA).

So in a less silly way what i am saying is you have more links than your competitors but your domain authority is a bit lower then theirs which might be a clue as to an area to improve, this doesnt mean you need to remove any links just means you might want to focus on getting some higher authority links etc. to help boost your link portfolio.

Let me know If I lost you there (think i lost my self a bit!)  Having said all that the real problem comes down to the "how" on getting high authority links afraid you are on your own a bit on that, my best advice is find what the user is looking for and make it e.g. a fishing guide in the area?

Good luck!

that's just an example from the term you mentioned write the meta for users, you want the grab their attention and if you can slip a few keywords in there all the better.

Nothing worse than seeing a meta description or title like

Keyword | keyword | keyword

Its a difficult line as you need to get the balance right of users vs keywords. If you know your content is about only a couple of things then its easier. As you've started you can and I recommend look at your competitors see what they are doing how they are doing it and why its working and most of all learn from it.

Keep going!

Hi,

if the content is the same put a canonical tag on the worse page pointing towards the better page so on the page -  http://www.example.com/wedding/anniversary-rings/

put the following tag pointing to the other page:

 <code>This is great if the content is the same, more info here - [https://support.google.com/webmasters/answer/139066?hl=en](https://support.google.com/webmasters/answer/139066?hl=en)</code>

Good luck!

You mention in the last week, Penguin has been drunkenly stumbling around messing with most SERPs as seen here - http://algoroo.com/ and here - http://searchengineland.com/holidays-google-breaks-updates-rules-gives-fresh-penguin-updates-210367

Could it be due to this?

Hello,There is no golden rule. Quick note Meta Keywords are no longer needed any only serve to show competitors what you are trying to rank for and there is some evidence Bing uses them for negative reasons so I wouldn't bother with them.

You need to make sure you give enough time for the meta to take affect. My advice is to focus on the user: create a meta that will help CTR from SERPs from users, now you can sneak a keyword in there but more clicks will maintain your placement.

Now if I had to force an answer I would guess around once a month but again if you rush it you might find your self missing the bulk of the testing not forgetting seasonal changes etc. I recommend putting max effort into meta then leaving it to focus on other areas.

also a big shout out to - http://moz.com/blog/new-title-tag-guidelines-preview-tool

Best of luck.

p.s. don't forget the resources that Moz has -

http://moz.com/learn/seo/meta-description

http://moz.com/learn/seo/title-tag

Hiya,

The alternative tag is a good start but you may want to do some more reading I'll put some links below. It's easier to try to make unique content or have a structure like www.example.com/us which may be an easier short term until you've got enough content for a .com site.

http://webmasters.stackexchange.com/questions/19032/can-duplicate-content-on-a-com-and-a-co-uk-site-impact-google-ranking

http://moz.com/community/q/duplicate-content-on-multinational-sites

https://support.google.com/webmasters/answer/182192#3

I always find it nicer to formulate your own answers and learn a bit along the way so I help the above helps you do that.

A sub-domain acts like a normal domain, the problem you may find is people looking for your brand etc. so if they type out the URL and go to our company.com which could lead them to a different site etc. So in short you can still rank it fine though its perhaps a bit more complex, I would look at it from a user point of view and a branding perspective and go from there.

Personally I may agree with you on moving to a .co.uk (assuming you are aiming at UK markets) just so its not on a subdomain and its a bit easier to brand etc. but SEO wise its still possible to rank uk.com

Hope that helps a bit, Good luck!

Hi Taneer,

Yes Keywords is obsolete.

Hiya Cole,

Thanks for taking the time to write to us!

Well you can point them all to one site _but_the side affect of this would be the other sites might not rank, this could be problematic if e.g someone wanted to look for the content locally like "hospitals in London" (I'm not sure whats duplicated so use your imagination  bit!). If you do implement the redirect across sites it's also a good idea to put a link on the page pointing towards the original content.

There is some great info on the tag here :

https://support.google.com/webmasters/answer/139066?hl=en

http://moz.com/learn/seo/canonicalization

Other options that might help you is to rewrite the content, block the page in robots (bit harsh though). remove the content and just point the link to one but giving it a bit of a boost. 301 the users and bots to original content.  I'm sure there are lots of other options and the choice is yours.

I hope some of that info will get you started, to be honest it may just be easier to use the tag along with just reiterating it with a link.  This is helpful if you're not fussed by any index issues for the hospitals.

Hi there Dev,

I'm afraid not, Tools like Moz, majestic and Ahref simply don't have access to the disavow data (some link detox programs let you upload the disavow file that it will remove from the results). Don't worry though they are still disavowed think of it like changing them from follow to no-follow links as this is essentially what is going on.

Another thing to remember if you download the data you can use some excel magic to remove the disavow data (if you have access) so you're only looking at none disavowed links.

Hope it helps, and good luck.