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Hey Scott!

1. Yes, exactly you will ideally use your geo-specific keywords in your title tags, meta description and on page content. For instance, you can see that some of your competitors are doing just that: https://swfna.com/specialized-services/

2. For the structured data, you might need to have a developer look into that. Where you make the change depends on how the schema is coded.

Let me know if you have any other questions: chris.long@gofishdigital.com

Hey Scott!

One of the big reasons seems to be is that your individual service pages don't use geo-specific keywords on your services pages. For instance, your home page utilizes the term "Fort Myers" in the title tag and content. However, your internal pages don't use those geo-specific keywords.

As well, to improve your SEO you could look into:

• Adjusting your "Organization" schema to "PhysicalTherapy": https://schema.org/PhysicalTherapy
• Improve your local SEO by using services like Moz Local
• Improving content quality & optimization of your service pages
• Adding other useful pages users will need to make a purchasing decision (do you accept insurance?)

Hope this is helpful!

Hey there! So while I don't have a list of spammy websites here's a general overview of how I analyze whether or not a website is spammy or not:

• Does the website have a high Spam Score when running it through Moz's Link Explorer?
• Does the website have an alternative TLD? (ga, rn, cl)
• Does the website have a low domain authority?
• Does the website use similar templates to others that are possibly low quality?
• Does the website cover a topic that's totally unrelated to the linking site?
• Is the website part of a blogspot link network?
• Does the website pass the "eye test" and look like it could be useful for users?

Of course one or two of these qualities does not make a site low quality but raises a flag that it could be. For me if a site has multiple factors that make it low quality and doesn't appear to pass the "eye test", then I might consider it a spammy domain. You can then submit all spammy domains to your disavow file.

Good question! I've seen this happen with a few clients.

Here is my process for reviewing 5xx errors:

1. Manually check a handful of reported 5xx URLs and note their status codes. Often times upon manual inspection, you'll often find that these pages return different status codes (200, 4xx).
2. Perform a crawl using Screaming Frog and watch the "Status Codes" report. Watch to see if URL go from getting crawled as 200 to 5xx status codes.
3. If this is the case, the issue might that your hosting can't handle the requests getting sent to your site. If not and your URLs are getting reported as 200, it might been a temporary status the crawler found.
4. If possible, check your log files to see if Googlebot is returning a large number of 5xx errors.

Overall, if you only find a few 5xx errors in Search Console and your log files but don't find them in when you crawl the site, you're probably OK. However, if a crawl consistently reveals them or you see a large number in your log files then it's a high priority item to flag to your developers. You may need to consider upgrading your hosting or rolling back any recent development changes that were made. Definitely lean on your developer's insights here.

Hey Frances!

Good question here. Most likely, the best solution is  to host the content on a subdirectory of the same root domain ( www.mysite.com/mylove). You're right that if you create a new domains, you will need to build links/authority/trust to a completely new domain. This may make it more difficult for the page to compete in the SERPs. Keeping the same root domain will allow you to leverage any authority you've built.

Hey Lee!

Thanks for reading my post!

Are there any theme files other than the product.grid-item.liquid file that control those product description pages links? For some sites, we've had to make multiple adjustments to get all of the product listing pages pointing directly to the description pages.

Hey Lydia!

You can simply perform a site crawl using using Screaming Frog. From there, you can select the "Meta Descriptions" tab and click "Export" which should provide you with all of your site' meta descriptions.

You might be able to do this using the "RewriteCond" condition to specify the new subdomain paths. This guide should give you the basic template: https://www.hostwinds.com/guide/redirect-subdomain-using-htaccess/

Let me know if you have any other questions!

So if I understand it correctly, you're going to be incrementally adding new pages on the ww2 subdomain while content still exists on the www subdomain. This will be done slowly until all of the www content can be 301 redirected to ww2?

If that's the case, there's a few other things that could be helpful to know:

• What's the expected timeline to get all of the new ww2 pages live?
• How similar will the ww2 content be to the www content?
• Is the TLD staying the same and only the subdomain changing?

Ideally, everything would be added to the production site and redirected all at once.

However, if that isn't an option I'd probably try to implement the redirects from www to ww2 incrementally as well. Otherwise, Google will be able to crawl/index content from both the www and ww2 subdomains, leading to duplicate content issues. I'd try to keep the website architecture fairly consistent between the two so preserve the UX/equity signals between the two subdomains.

It's tough to give insights without more information, so I'd be happy to chat more about this!

So I think this would depend on how high of priority the keywords you're ranking for are. If you know these are high priority keywords that result in conversions and you wan to further improve/maintain your high rankings then I think that makes sense. Otherwise, it might not be worth the time/investment of doing so. Thee other consideration here would be how much search opportunity there is on YouTube.

Without being able to see the site, here are some steps I would recommend taking:

1. 404 all sold products
2. Ensure users must enter unique titles, descriptions, images. Even if they create something similar, these aspects could be unique
3. Show "Similar Products" for all sold pieces

Redirecting technically isn't the best practice unless the destination is very similar. As well, this will slow down your site's server response times if done at scale. Allowing them as 200 status codes will create a lot of duplicate content it seems.

If you send the site, I could take a further look here!

Hey Tim!

Definitely an interesting question. If the links are tagged as "nofollow" than you should be OK in general. Even if they weren't, there's a good chance that Google is simply discounting the value of the links.

If you're really worried about it, you could test adding the domain to your disavow file and waiting to see if there are any positive shifts in rankings during this time. In our experience with disavowing domains, if a site doesn't pass the eye-test of "this adds value to my site", than it's generally safe to disavow.

If you post the link I'd be happy to take a look!

If you're seeing localized content rank for different city/state variants, then you can definitely create location pages! However, you'll want to ensure that these pages are unique from your home page and contain content localized to that specific area.

For example, here is page that's targeted to "los angeles car insurance": https://www.esurance.com/insurance/car/states/california/los-angeles

Instead of duplicate content on the home page, this page talks about:

• Required coverages for LA
• Driving in LA
• Auto repair locations

If you want to create dedicated local pages, this is definitely the best strategy!

That's a great question. If you have pages that are generating revenue and ranking really well. I'd be hesitant to remove them from the index. Like the article mentions, Wayfair generates a huge amount of search traffic through these auto-generated internal search pages. If these are considered high quality and ranking well in Google, I would probably recommend leaving them alone.

If you want to trim some of these down, I'd use Google Analytics to find ones that aren't generating organic traffic/revenue. You could consider adding the "noindex" tag to those.

In general it is best practice to remove internal search pages from Google as they can contribute to a large amount of index bloat. However, I wouldn't reduce any that you see are performing well.

I'd be happy to take a look if you have any other questions!