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Hi there!

Just redirecting from www. to non-www is not a ranking signal. That, unless you have also changed some UX, content or some other key aspect in your site, will not affect rankings.

Best luck!
GR

Hi there!

The canonical tags in those pages are implemented incorrectly.
There should have absolute urls, like: https://www.domain.com/page/product/

So, the canonical here: https://www.morningstar.com/company/sustainability
should be:

Look, there are 2 changes from the current tag:
1. https:// at the beginning
2. Removing the trailing slash at the end.

In both pages, the changes are the same.

Best luck.
GR

No, noindex will not impact PPC ads.

Leaving PPC pages alone will produce a poor user experience whether found searching in google. That´s one of the reasons why i´d suggest to canonicalize all those pages into the one matching the user intent.

If your PPC pages are also in wordpress and you have advanced setting allowed (from YOAST) for your profile, then you can set the canonical URL in the bottom of the edition page. In the advanced menu.
It looks like the image attached.

Hope it helps.
Best luck.
GR

8jykl1k

I dind say you were. Just thought needed to be clarified

Please dont apply canonical and noindex on the same page. This could lead to noindexation for the latter page

HI Lindsay,

Yes, you should set a canonical tag to the optimized page.
Remember not to block from crawling nor noindexing those PPC (to be canonicalized) pages.

Best luck!
GR

Hi Dale,

Do you rank with those pages?
Normally archive pages are not a subject of optimization due to the poor hability to rank against the first page or other pages.

Remember that Meta Descriptions are only visible for Search Engines and they pick that description if and only if meets the searcher intent.

In the case that you dont know what to do with category pages and want to gain some "SEO juice".. YOAST has made a great article about it: Using category and tag pages for SEO - YOAST

Hope it helps.
Best luck.
GR

I dont believe that moving just a couple of pages can make a difference.
Remember that the "power" that you want to transfer, is through the root domain. So I´d move the whole blog so as working once and the whole site is benefited

Best luck.
GR

Hi there,

My opinion? Go for a subdirectory. Move all the content from blog.domain.com to www.domain.com/blog/. Always remember to set everything correct in the migration.
A moz resource: 
The Website Migration Guide: SEO Strategy, Process, & Checklist - Moz Blog

There are many believers that state thar having the complete site in the same subdomain improves the overall performance.
There has been many discussions about this topic, ending up with an offical video from Google:
Subdomain or subfolder, which is better for SEO? - Google Webmasters

And other discussions and related articles:
The Great Subdomain vs. Subfolder Debate, what is the best answer? - Moz Q&A
An SEO Guide On Subdomains vs Subdirectories <- Jump to conclusion at the end.
SEO & Google Fight Over How Google Treats Subdomains vs Subdirectories - SERoundTable
Subdomains vs Subdirectories? - Sistrix

Hope it helps.
Best luck.
GR

Hi Nick!

You've just said it. That page will not ever be subject for SEO rankings. So, as long as your client understands it and doesn´t blame you on that page not ranking, neither receiving organic traffic.. You are good to go.

Also, remember that having a page optimized correctly for user intent could bring better convertion rates. Just a friendly reminder.

Hope it helps.
Best luck.
GR

Hi James,

Considering that those redirects are 301, there is nearly no loss in linkjuice, as JohnMueller said.
Also, a great study was published by Cyrus Sheperd:
301 Redirects Rules Change: What You Need to Know for SEO - Moz Blog

Keep in mind that the middle parts in a redirect chain will never get any authority, as google doesnt see them live. The whole "juice" goes to the last piece of the chain.
Do not never forget that GoogleBot can understand a finite number of redirects: Up to 5 hops. More info about that:
Can too many redirects from a single URL have a negative effect on crawling? - Google Webmaster YouTube Channel Is there a limit to how many 301 (Permanent) redirects I can do on a site? - Google Webmaster YouTube Channel

Hope it helps.
Best luck!
GR

Hi Howard,
Sorry for the late reply, just been terribly busy.

Dont worry about the redirection, as long its 301 and dont have more than 3 hops or redirection loops.
Remember that the ranking strenght is not in the URL and it being short or having the keyword focused in the path. Your page will rank as long as google understand that you bring value to searchers and you send Google the correct signals about the keyword.
Be consistent with the content, URLs, title and meta tags.

Best luck!
GR

Hi Howard!

Just to add some resources to what Joseph said, that I do completely agree on.

Take a look at these resources:
Secure your site with HTTPS - Search Console Help
The HTTP to HTTPs Migration Checklist - Aleyda Solis
Do's & Dont's for HTTPs migrations - SlideShare - Aleyda Solis

Hope it helps.
Best luck.
GR

Hi!
im just jumping in to say that the rule in URLs should always be to help users.
Think it this way: Users should be able to understand the content (or what that page is about) with the URL and also be able to remember in order to just type it into the address box in a browser.

Of course that is utopic, but also misleading to say that focus only in keeping it short. Because only for the sake of shortening the URL you might harm the other idea behind: helping users.

What Joseph said is correct, just wanted to express my thoughts on this.

Also, yes. I'd go with /super-widgets if and only if your content will be talking about  super widget (what ever thar are) and you're trying to rank for that exact keyword.

Hope it helps.
Best luck
GR

Hi there!

There is no such restriction on the amount of hyphens. Usually there are one or two, used as separators in titles. Never seen them in image titles.

Hope it helps.
Best luck.
GR.

Hi there!

As you can't make redirections, one of the best option is to set canonicals.
This would be the plan:

1. Copy the content into the high traffic site
2. Set canonicals from the "bad" to the correct page. Always, remember to do it page by page. Do not create canonicals sitewide.
3. Wait about 3 to 5 weeks and check whether all those pages are correctly indexed in google.
   NEVER set nofollow neither noindex rules.
4. Leave the canonicals up the site expires.

The key thing here is that with canonicals you transfer the authority to the new pages and you tell google that those contents are yours, preventing duplicate issues.

As other said, there are some other options:

• Letting the domain to expire, when its completely de-indexed move the content and let it to be reindexed.
• Noindex those pages and then move the content.

Even these options may have the same final result, take a long time and you will lose the current authority.

Hope it helps.
Best luck.
GR.

Hi there!

I think that you are being played and mislead by your own cache/search history.
I've searched that breadcrums didnt appear.
Check the attached image.

It is possible tat Google is interpreting that you are trying to show some breadcrumb through your schema markup. Made a quick look and didnt find any code stating anything about breadcrumbs.
It was helpfull this page: Breadcrumb - Schema Markup - Google Search

Hope it helps.
Best luck.
GR

b6ZK2Iy

Go with pagination across the alphabet.
The diagram in the middle.

Best luck!

VWXgRjj

Please, lets separate canonical from pagination.

On one hand, pagination. Yes, i´ve suggested to paginate a,a1,a2,b,b1,b2,c... and so on.

On the other hand, canoincals. Use them to self-canonicalize each page from any parameter or whatever you might use.

Am i clear?
I think we are confusing too much one with another

Hope it helps.

Best luck.
GR

Hi there!

To what im understanding from what you´ve said, looks fine to me.
Just finished reading a really great source about pagination:
Pagination attributes: link rel=”prev” and rel=”next" - ContentKing Academy

Also, canonicals and pagination attibutes are orthogonal concepts. As google describes it in the notes here:
Indicate paginated content - Google Search Console Help (It's nearly at the end of the page)

rel="next" and rel="prev" are orthogonal concepts to rel="canonical". You can include both declarations.

Hope it helps.
Best luck.
GR