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I'm having the same issue with https://www.nxt-chptr.com . I fixed a redirect issue, but then that hasn't helped. I have tested the Rogerbot through other tools and it said that it was "Allowed." So, not sure what the issue is. Should I just delete the campaign and start a new one?

Thanks for the quick feedback! I will not be going down that road. I appreciate the help.

There's another trap that I've seen people fall into, and that is not looking at the pages you're competing with in the search results. If you look at the SERPS for your target term, are their any insights there? How competitive is it? Are there lots of ads? Are the pages that are ranking  optimised/targeted to the search term? Do the competitors have a reputation/brand associated with this particular search term? Based on the pages being returned, can you establish the searchers intent? (Is this a navigational/transactional/informational query? What is the searchers level of awareness of this product/service? You mention local - for this term, is there a local intent? How localised as the search results for this term? What else apart from the authority of the page is helping the top ranking do so well for this keyword? What about related searches? Are their opportunities to target this term more broadly by building content around the questions subtopics related to this term?

Lillie_Charlotte, Thanks for the feedback. That's a good source we'll add to the repertoire! Thanks!

You started by saying the problem is duplicate content. Are those pages with the various parameter strings basically duplicate content? Because if they are, no matter what you do you will probably not get them all to rank; the URL is not your main problem in that case. (Though you still should do something about those parameter strings.)

Hi Garrett, It really depends on the nature and use of the image. I'd really take that on a case by case basis. If you created unique images that received a ton of links or social shares, or they provided something important to your end users, than sure, recreating them on the same URLs might be a great idea. You might want to spot check a few in AHrefs, OSE and Google ANalytics to see if they were generating buzz, traffic, links or all three. Choose some likely candidates and find out what you see in those tools and let that guide how you proceed. Cheers, Dana

I was wondering the same as well.  Thank you for explaining!

Thanks for the great input. I think we have figured out the issue, at least partially. This particular client had a Google+ page that they had kept up for several years - lots of posts with links back to the website. That G+ page was deleted this past week, which would explain the sudden disappearance of links. I doubt the page was accountable for 4,000+ links, but I'm pretty confident that is where the majority of the decrease came from. Thanks for the help!

Great response Samuel, thanks for sharing your thoughts.