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In that case you can eventually rely on IP detection, and if someone from Belgium is entering on your site, then you can fire an alert, somehow as Amazon does: "We detected that you are visiting us from Belgium, so we suggest you to visit the French version of our web site". This, though, does not solve the problem of Belgians speaking Flemish

Hi Carmen, Thans for the response. No, I'd like to target french in france, fr-FR. That for french, but for english i just want to target the language and not the country, just /en/. So, I'd like to know if i can follow different strategies in webmaster tools, targeting country for /fr/ subdomain and language for /en/ subdomain. Thanks!

Magento is great and has a plugin perfect for this so you can add that in. http://www.magentocommerce.com/magento-connect/product-video-with-swatch.html

EGOL and Samuel raise some very good points here. I feel like you're also somewhat at risk of looking like you're trying to deceive the audience if you're deliberately divorcing the community from the brand site and image, but using it to drive the community to commercial action. I am not sure how subtle they are planning on making that connection, but subtlety in that manner rarely works: it's a lot more "honest" and appreciated to cultivate a community and openly market a product, as Moz has done. Using the Moz example, this site did not start out as a tool / analytics provider, so the community actually came first. When I was a full time employee, we were largely an SEO consultancy. The blog was a labour of love as far as Rand and the staff were concerned. In 2007 when we first introduced Premium (now Pro) accounts, we clearly used the community (which was pretty substantial, even back then) to market the service. To all but a very few negative folks, this went down fine. If Rand had started a separate company and website hosting and selling SEO tools and subscriptions, and had dropped hints and posts every now and again here to promote it, it would not have been met with nearly as much favour. The SEO points about two sites being twice as hard to maintain, market and rank than one also apply, but I would question whether a smaller brand can build a totally separate community that is a) big enough, and b) independent enough not to annoy users if they figure out the commercial intent behind it. If there's one thing that's slightly worse than no community, it's an empty one.

HI Diego, You don't need to worry too much about whether the pages are tags or categories, but could you give me examples of the URLs you plan to use?

I recommend you do some keyword research using the Google Keyword Tool or Planner and see what people are searching for. See how many people are searching for it with the space vs without the space. That should give you a good idea. You also need to see if you'll be able to rank without the space by checking the competition level, but also the keyword difficulty using Moz tools. There may also be other alternative formats that people are searching for that you can take advantage of. For example, maybe there's a bunch of people that aren't using the last 3 numbers? Or maybe there are a lot of people who just type in the model number without "New Balance" in front of it. Doing good keyword research will help you decide what keywords to target. You can also use Moz's SEO Beginner's Guide where they will show you all about keyword research and what to do afterwards. There is also a great post on the 3-tier keyword system, along with a video at Moz.com/academy. I highly suggest you check those out.

_"Google Webmasters tools shows that the number of URLs received is higher than the number of indexed URLs. They should match right?" _Not always, and you probably will never get to a 100% score if you have a couple of thousands of pages in your site maps. A good indexation rate I always try to aim for is around 98-99% and then it will become a waste of time to work on the remaining 1-2% as these pages probably also don't match up to your own opinion of a high quality page. Like mentioned, your CMS will hopefully handle the new products in your sitemaps and will on request generate the sitemaps for Google so always all your new products will be in there.

Hi Diego, I feel your pain, this is a common problem with multi language magento sites. I think the main thing to do is to make sure the language codes are included in the url (so like http://footdistrict.com/en/). This way you will avoid all the problems associated with the url variables ?___store=es and language cookies which is a difficult situation to manage. You can set this up in the magento admin at configuration -> general -> web -> url options. That way there is never any doubt which language any url is displaying in. As it is now, you have a rel canonical to the same page from both languages that the server is serving up in two different languages versions and from what I can see with a site:footdistrict.com search has resulted in your english version is not being indexed (or at least not being indexed well). Getting it setup right has a number of challenges: you will need to check redirects from old urls are working properly, the language switcher needs coding adjustments to work properly, make sure you test it well in other words! Once setup like this you can use just one redirect from footdistrict.com/es to footdistrict.com and the rest of the product/category urls should take care of themselves. Hope that makes sense!

Hi, I have seen the same thing in a number of Magento shops I track, but while Magento can be a bit of a pain (those url variables oh man!) I think this is most likely due to thin product content and how the SEOmoz report decides on what is duplicate content. The modal window content is repeated across all or most pages as you say, and since that content is the vast majority of the page's content, then the report is saying these pages look all the same. The product details are very small texts in comparison to all the generic shipping etc content you have in each page. I see in my reports the duplicate page report numbers bouncing around all the time as the report decides one week that these 5 pages look the same and the next week a different 5 pages look the same! I don't know the specifics of how exactly the report decides which pages to flag as duplicate or why it bounces around, but I think the main issue is that if the report is seeing the content as duplicate, then there is a good chance the search engines might as well. It is at least an indication that something is amiss. How to fix it? Well I would suggest 2 things: 1. Add more product details to pad out the product specific texts on product pages and 2. Move the modal content window data into separate pages and then either link to them from the footer as you do now, but leading to their own page or else load the separate page data into the window using ajax or similar. Both solutions require a bit of work, I would think the second would have the most immediate benefit in terms of the SEOmoz reports. Hope that makes sense!

I would just 301 that URL to similar products that are as close as possible and or the home page of the site as this would be a better user experience than returning a 404. Although If some URLs on your site 404, this fact alone does not hurt you or count against you in Google’s search results. You could 410 them as 410's tend to drop out of the index faster.  If the page  has gotten a lot of traffic, then I might want to NOINDEX it. All in all there isn't a real one size fits all thing here, especially for eCommerce.