We don't compete in your space, but we do have a site that competes by keyword overlap with sites that advise on alternative medicine. The overlap consists of at least 100 keywords, many of which have a monthly volume of 10,000+
The comparisons of our site vs alt med sites are as follows...
university degrees and government-issued licenses vs. author panache and social cred
scientific terminology vs. common language (which has a higher search volume)
factual information vs. lore and creative writing
Over the past two years, on three occasions, we have received substantial improvements in rankings and traffic as the alt med sites have dropped. I attribute it to Google wanting the SERPs to be populated more with formal credentials and technical prose rather than with lore and panache. We intentionally improved how our E-A-T is displayed about two years ago and I think that has been helpful.
In these situations, a person can only guess at what might be doing this, however, other sites similar to ours have seen the same improvements at the same times.
