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Hello, my friend.

"Password"? I assume you mean keyphrase/keyword. Well, first of all, the keywords you're talking about are not difficult And yes, if you use "in" it won't matter. In fact, go for natural word flow, since it's better for UX, and that's what google likes. Additionally, you don't have to use the whole keyphrase in H-tags. If possible - sure, if not - just do it in content naturally. Google has very-very sophisticated AI, so no worries, they will understand what page is about.

Just don't go overboard with keyword stuffing.

Hi there.

Schema is pain in terms of showing up. You can have it all right and wait for a year and still not seeing rich snippets.

There was quite similar discussion here: https://moz.com/community/q/reviews-not-appearing-in-serps-even-with-schema-markup

Hope this helps

hi there

https://moz.com/local/overview

It explicitly says "

In one easy step – and for just $84/year per location

"

I dont see anywhere else anything about $50.

Ok, now I get it

Here: https://developers.google.com/structured-data/slsb-overview

Basically, it requires some schema mark up and a little extra work. However, don't expect it to work immediately. It will take time - up to couple months.

Uhm.. If you got hit by penalty, just re-indexing the website without any content/backlink profile changes will not do anything. To recover from penalty, you would need to find out what penalty it was, then change a lot of stuff on your website.

If you decide to dump old website whatsoever and build new one, don't redirect the old one to new, since, if there was a penalty, associating with old website is not a good idea.

There are several articles on MOZ about recovering, read them all

https://moz.com/ugc/from-disaster-to-triumph-how-to-recover-from-an-algorithmic-penalty

https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=moz%20recovering%20from%20penalty

Hi there.

As far as I understand, province is equivalent of state. Since most countries don't have states, but their local state "substitutions", this is where you'd put it in. I'm not sure how you guys have it in Britain, but here is example of russian address - 123 Blabla st, City, Udmurt Republic (this one would be province), Russia.

Hope this helps.

P.S. If you don't have specific province to put in, I'd leave it blank.

Hi there.

So, you have all your links absolute? not relative? Gotta be painful to manage..

Well, anyway, to answer your question - the only bad part about not changing links to https would be that extra redirect. If your servers are good, fast and very reliable, nobody would probably even notice it. I would check loading speeds though, especially for mobiles.

Personally, I would change all links to relative and never worry about stuff like this. If you want to keep them absolute, then yes, I recommend changing them all. Just for clean conscious sake

About find-replace. That would depend on how your website is built. I assume you're talking about wordpress? Then yes, you should be able to. As long as you know where to search.

Cheers.

Hi there.

It's recommended that you have only one H1 and H2 per page. It won't "break" your website or SEO, but it won't help it either if you have multiple same level h-tags. So, here you go - don't use h-tags in nav. It's weird anyway

Hi there.

Uhmm.. Why would you want to do it? If all links are relevant, "need" to be where they are and make sense to user - there is no reason to delete those. If you have some "internal link fishy scheme" going on or something, then yeah, you might want to. Simply delete links or restructure your website(I'd go with restructuring).

Hope this helps.

Hi there.

It looks like some problems with htaccess rewrite rule or redirects. Most likely rewrite rule, since you say that it takes you to html page, not image.

Check that out.

Hi there.

There shouldn't be any difference, only extra bytes to load.  The first rule will be what will tell bots what to do. It's simply redundant rules.

Hope this helps.

Hi there.

Well, don't put duplicates on every product page, that's for sure. The #1 option you have is very good idea. You say that you are afraid of users leaving product page and not coming back. Here is my idea:

Do option #1, but also dynamically "transfer" the product to that page. So, for instance you are on a product page domain.com/product1.php, when you click on a link about information (which is lets say domain.com/information.php), add a parameter to that link based on product page url you were coming from like so - domain.com/information.php?product1.

And then add extra section on information page with product details, possibility to add to cart etc, based on parameter. This way you can exclude urls with parameters from indexing (read here) or canonicalize all parameter pages to info page. This way you won't have any duplicate issues.

Cheers

Hi there.

No, MOZ is not for "SEOing a website"

It's a tracking software. It shows you errors with your website and tracks your current ranking positions. What to do with this data - that's the question and that's what SEO experts do. We use that data to understand what should be optimized on the website.

If you google "what is MOZ", there are quite a few articles from different sources explaining what MOZ is and who uses it and if you should you it.

As for different SEO resources, simply google "best seo blogs" for bunch of lists, here is one of them:

• The Google Blog. This is obviously a blog that never gets old. ...
• Search Engine Land. Arguably the most popular SEO blog around, this one seems to have it all. ...
• Search Engine Watch. ...
• Search Engine Journal. ...
• Moz. ...
• KISSmetrics. ...
• HigherVisibility. ...
• SEMRush.

Hope this helps.

Or should I fix the issue first via htaccess rule before attempting the migration

I quite honestly think that the problem is WITH htaccess, not that you have to fix something else with htaccess.

And as an answer to your question - you always can migrate with issues and hope that nothing breaks during the process, or try to patch it up so it seems to be working fine and, again, hope that it doesn't break on you, OR you can get it fixed at the root of the problem and don't worry about it in the future.

Ok, I see now.

No, you don't have to go back to www-version. What is happening to you is just a crawl delay. It takes a while for MOZbot to "realize" the redirect, especially if you have https.

Basically, just wait. It will be showing properly eventually.

P.S. I noticed you have extra redirect if i go to www.a-fotography.co.uk - it redirects to non-www first, then does another redirect to https. You can easily eliminate this in htaccess. Kinda best practice.

Hi there.

No, there is no other way than backlinks. Basically, the way Search Engines work is that they know what your website (domain) is about and than try to find the best page to match the query. One of the strongest signals engines look at is backlinks. So, if your home page has good backlink profile, secondary page doesn't have any, and Google understands that your website is about, let's say, apples, your index page will be ranking no matter how much you optimize content on secondary page.

You can try doing solid internal linking with exact matching anchor text, but I doubt it will help much. Just try to get couple good backlinks to secondary page and you'll be fine.

Hi there.

I played with keyphrases, positions etc and what's happening is that your index page is optimized better for those keyphrases than the page itself. Also I have noticed that the product page looks keyword stuffed like Thanksgiving turkey. Maybe that's the issue?

Also all pages have canonical links to itself. You have http://chemometec.com/product/nucleocounter-nc-200/ and http://chemometec.com/cell-counters/cell-counter-nc-200-nucleocounter/ but both have canonicals to itself. Competing with each other maybe?

Also I noticed that i get absolutely different SERs for "NucleoCounter NC-200" and "NucleoCounter NC200". In first case you don't rank, or at least not the product pages.

Make sure that you have internal linking with proper keywords, all your canonicals are in order and there is no overstuffing. At the same time use some phrases without trademark or rights marks. All this might be issues.

As for your phrase - your index page is coming up on second page, which means, again, it's more optimized (or may be not overoptimized in comparison with a product page.

Anyway, I'd look into canonicals first, then into page optimizations.

Hi there.

We had the same problem and got it solved recently. First of all, make sure that all schema is correct. Also make sure you have verified g+ account for that business (apparently it's important). Also see if knowledge graph comes up if you search for "brandname reviews". And call Google. In our case, they found some technical issues on their side, and while they were fixing it, they gave us some ideas to apply on our side to improve local listings presence.

Hope this helps.

Oooooh man, oh man. Hi there

The same question I ask myself everyday - Should I join the guild of spammers?

Well, during such moments, my brain, thankfully, still works in a "reasonable", not "do-whatever-you-want" mode

To your question - don't do it. I know it's tempting, but it's not a long term solution, it might be the short-term, but what's the point if you aren't planning to stay in business for a while? Just keep doing good quality white hat, maybe invest more into offsite SEO and branding and results will come. As an example - it took us year of constant work to rank in top 5 for "seo houston" and "web design houston" from nothing. But we are on first page now, who knows where we'd be if we were doing black hat - there were so many major hits by Google in 2015.

So, just keep swimming, just keep swimming, my friend.

Hi there.

As always, it depends. Are these websites related, all good quality, without spammy backlink profile or any manual actions? - If so, then yes, it would be better to consolidate. However, if each of those websites is separate entity which is known, well received and kinda lives on it's own, then it might be better to leave them separate. (Another option would be to put them under the same domain, but on different subdomains to make management easier)

Cheers