The best way to answer this is to test out both ways and track leads, conversions, etc from each group. I would have at least 1000 samples from each group if possible and then compute some statistics on it for statistical significance. Then, I would let the market tell me via conversions and leads as quantified by the statistics which one is better.
Every industry and niche is slightly different because you are dealing with a different type of customer. What works for a Pilates blog might not work for your type of customer.
Don't guess. Make a controlled test, quantify it then make the decision when the data is in. You will know what to do in short order. You could also use tools like CrazyEgg which track clicks on page, etc which may be helpful.