Subdomains and Forwarding Domains

[DJ123]

Will someone who has experience chime in on these two issues below:

1. Do sub-domain links which link back to the main site count as a new link from a new site; or would they be considered more of an internal link?  Basically, would a sub-domain link to the main site be like a link from a unique website, or treated like any other internal link on the main site?  I am speaking in terms of link juice.

2. Should we 301 sub-domains to the main site internally?

Thank you, we really appreciate any input you have!

[OlegKorneitchouk]

1. It's treated more like a link from the same domain - because it was being gamed. Here is a video where Matt says subfolders and subdomains are pretty much equivalent. Google has special rules for .wordpress.com, .blogspot.com, etc

2. Yes, but make sure you match up the 301 redirects on the page level, not just a mass redirect to the homepage of the new domain

[DJ123]

Thanks for the input!

We are probably going to just run 2 different sites rather than the redirect because it probably makes more sense as we get different kinds of clients from each sub-domain.  But, we wanted to know should we ever have to or need to redirect in the future.

Thank you again!