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What's the #1 goal of the client? You need to show how organic search has improved that goal. For example, if it's an e-commerce site, then you want to track revenue coming from organic search (and perhaps social media, if you're doing that). If it's a B2B company, then you want to track the number and quality of leads coming from organic search (and perhaps social media, if you're doing that). All of the other types of reports -- keyword rankings, growth in links, amount of traffic, and so on -- can also be included. But the examples above are what your client will (or should) care about the most. That's the #1 thing by which you will be judged. It's about the bottom line.

Afraid you would but its pretty quick and easy and you can see how many users have come from those places,You can also see how many of those referrals have completed goals (if you've set them up), if you wanted to get super fancy you can even track where they go on your site but if I'm honest it wouldn't really be that beneficial.

Hi Doug, Thanks for chipping in your thoughts. The site appears to be still ranking high for several of its target keywords, but it's lost a considerable amount of traffic for longer tail keywords. It doesn't appear that the site is facing any new competitors (Ireland is a small market after-all, and the company hasn't been doing any form of outreach/link building. To me it seems the problem has to be something which was changed on their side, which again brings up the point flagged by Robert about the aggregated reviews. Within WMT there have been no messages received either, and I've checked to see if noindex or robots rules have changed...pages losing tracking code etc..and not noticed any issues there.

Does anyone know the effect hreflang declaration has on GWT's reporting of duplicate titles and meta descriptions. For instance you may be targeting en-gb and en-us, the page content is different in terms of currencies, addresses, phone numbers, etc. but you do not see a reason to change the title or meta description. There might be cases where you want the same title and not want to add an arbitrary reference like the country name to make it different.

Anyway, you should find a solution to redirect the entire domain while "keeping" the URL structure in the new subdomain. Example: www.domain.co.uk/page1 redirects to www.domain.com/uk/page1 And for those pages that have no related or 404 you also redirect them by using a rewrite rule that redirects EVERYTHING to the new location, even under a subdirectory. Rewrite rule example (for the .co.uk domain): RewriteCond %{HTTP_HOST} !=www.example.com [NC] RewriteRule ^(.*)$ http://www.example.com/uk/$1 [R=301,L]