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Without seeing the pages, url structure and how similar/different the products are its a bit hard to advise. However in general if you already have a page ranking, and it is possible to overcome the confusion issues (which can probably be done through design?) I would probably leave the page there, and tweak the content to include your 'blue widget' (but remember part of the reason you are ranking for the term 'red widget' is due to the content on your page so it will still need to be optimised for this. I've done 301 redirects a few times and when done internally they usually don't cause any long-term drops, however they may cause short-term (which can last a while) your page to disappear while Google re-ranks the new page (and the exact ranking will depending on the new page URL structure, content, page hierarchy etc). Hope that helps and makes sense

No. it will not affect your organic rankings on Google if you change from reviews to votes. Keep the tab, but add the aggregated ratings on the page. It will be a snapshot of the reviews. and link the snapshot with the tab as well. Reviews are always better than votes because reviews keep your visitors engage and build trust of your site. They spend time in analyzing/reading the reviews which help them make a decision. Reviews increases your time on site. For example I want to buy shoes and visited a shoe website. I see votes, some are positive or negative but I don't know what's positive / negative about them. But if I get reviews I can specifically see the pros/cons, I get a better insight before coming to a buying decision. Rich Snippets can have a huge impact on your website’s performance. However I don't see them helping rankings directly but indirectly they help a lot. It can help you see: 1. Better clickthrough rates from search results 2. More qualified traffic and better conversion rates They also help you communicate a clear, unique value proposition and establish a competitive advantage. Google’s ultimate objective is: to create the best search experience for users, so they can find the best, most relevant results. The better Google Search is able to help its users find the best search result before they click through (to ensure that each click is the correct one), the better the experience for their users. Hope this helps you

Hi Dave! Thanks for writing in to Q&A! Oi, I'm sorry to hear your PDF's are looking blurry! I looked into your account, and from what I can tell they look like all the "normal" PDF's we've been generating. That said, we've been getting some feedback about blurry PDF's lately. I'll note that you've noticed this as well, and pass this feedback up the river! I hope this helps! Let us know if you have any other questions! Happy Thursday! Erin