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I noticed this about a week ago and can't find any info on it.

Basically below some ORGANIC results, when searching on mobile, I'm seeing the option to instantly call the company.

http://vzp.ro/1oDV30g  (this is a link to my Google Drive where I saved my mobile screenshot.)

Anyone know how to achieve it or where it's pulling that data from  My original though was schema or it's basis is from a Google+ Brand page.  I didn't see any specific markup on the site when I went via desktop so not 100% sure even where to start.

Cheers

Darin.

1oDV30g

Just realized I did search for "debutante dresses" not "deb dress style guide".  It would help if I did the correct search, huh?

Hey Gina,

Can you provide the name or a link to your site so we can go through it.

There are a dozen ideas but we'd need to see it first to give accurate guidance.

1. Check your Title Length.  I've seen some correlation with some of the sites we work with that had long titles dropping

2. Make sure your anchor text is varied and not just business.  I've seen a lot of people rank for their name #1 and not their keyword because of the way they link to their site (If you haven't done so yet, make sure your company name is still ranking)

3. Check Google WMT to see if any messages have been reported to you.

4. Check Google WMT to see any HTML improvements you can make (under Optimization)

A is simply an inline formatting tag and has no real meaning so it will be fine as far as SEO goes.

Here is a great article from Miriam Ellis who is one of the moderators on SEOmoz

http://www.solaswebdesign.net/wordpress/?p=1403

It will explain a lot of the strategies that Karl has mentioned here in depth.

Good response Karl.

If your company is ranking #1 it's not a penguin problem (links) it may be a co-citation problem.  Make sure that your links are varied as Mathew has said.  I'd explain more but Rand put it very well in a Whiteboard Friday a few weeks back.  Watch the video really quickly and you'll understand it a little better.

I'm going to make a suggestion here that will make some SEO's furious.  I rank one site for 40 keywords (all in top 5) with this method.....

Stick to one keyword to a page

For instance, your home page is ranking for "fat eyes" so I would keep it that way.  Everything you find on the SEOmoz report from h1s to alt tags etc should be "fat eyes"

I would set up a separate page entitled "www.fateyes.com/santa-barbara-web-design and everything on that page should be SEO for "santa barbara web design" (you don't need a page for "web design santa barbara" because you can link to it both ways and get rankings) It helps having the keyword in your url, which this creates naturally, and you won't "confuse" Google to what you are trying to rank for.  Is it "Fat eyes", "web design santa barbara" or "santa barbara web design"?  Don't let Google figure it out, TELL THEM.

Mathew is right though, I looked through OSE and saw that nearly all of your anchor text is "fat eyes".  You can also use WMT for this (more robust) and see all your links to make sure the links you have coming in are quality.

Not sure how you run your agency or whatever but generally for changes like this I like to "task" them out.  Meaning that I will always move to the preferred version of things over time.  Let's say your client has 500 pages, can you do 50 pages a month with the correct version of schema?  Start with the most important pages on the site and move from there.  If you can't get to the pages that need updated in month three, you'll still be ok. I think the search engines will be able to read the data regardless but always like to move towards the preferred version of things.  It's a "best practice" in a way. Just organize the pages by either traffic, importance, or relevance and go from there.  No need to rush it.  But definitely something I would move towards.

Those images aren't from image search just so you know.  Those are are from Google+ Local pages

http://blog.autorevo.com/2013/06/new-local-search-layout/

Part of you question hinted to alt tags for images.  I remember a post from tier10 that showed how to use metadata in photoshop to help too.

http://tier10lab.com/2012/07/20/how-to-optimize-images-google-plus/

Hope this helps.

Darin.

@vzpro

Moz is great because it provides metrics and information about your site.  SEO is still an art and a science.  The tools that Moz has won't rank your site.  They will help provide invaluable information about your site.  You'll still have to choose the best path for your marketing strategy.  For example, if Moz tells you that you have 25 pages of duplicate content, it doesn't do anything for you unless you know how to act on that information.  If you haven't done so already, I highly recommend reading over Moz's beginner guide to SEO. I'm not saying you should learn SEO (you probably already know alot) but the guide has information in it that may help you think about how to use the tools that Moz offers.  (http://moz.com/beginners-guide-to-seo)

I run a few campaigns in Moz and each of them are set up completely different. Here is a help guide for each of the tools here on Moz and how they can be used to extract data.  http://moz.com/help/guides/research-tools.  If you look at the left sidebar, you'll see links to the specific tools.  On each of those tabs there are videos, a how-to section and FAQs.  By going through each tool and seeing what each does, you'll be able to see how to effectively use the tools to generate the type of data you need to develop an awesome web strategy.

Simple answer is Both.

Having variations of your keyword on a given page will help with rankings for both keywords.  I assume (we all know what happens when we do this) Google will consider these synonyms and after I did the following search strings www.google.com/search?q=e-commerce&pws=0 and then google.com/search?q=ecommerce&pws=0 I think my assumptions are correct.  There is a mix of e-commerce and ecommerce in the both SERPs.  That being said, I would have both variations on my page.  It should natuarally be linked to both ways and with co-citations working in SERPs, it won't really matter.  If you just "built" links to your page with one version, that won't be very natural.  I personally would add e-commerce a few times and ecommerce a few times (if appropriate).

On a personal level, I think of e-commerce not ecommerce.

Google on Synonyms: http://googleblog.blogspot.com/2010/01/helping-computers-understand-language.html

Matt Cutts on Variations of Words: https://www.youtube.com/watch?v=NpnnXt7CHMU

Let me first say I have limited experience in the international version but I do have some experience with "regional" versions.

We tend to look at the amount of traffic by language and links by location to see how well we are performing.  You can set your root to the language that gets the best metrics.  Then offer a language specific landing page for other languages.

We do this for law firms that service English French and Spanish.

Homepage is in English first, then we have "lawfirm.com/es" for spanish, "lawfirm.com/fr/ for French etc. Those act as "homepages" for those languages and have all navigation and text in those languages.  Basically another version of the site but in the correct/preferred language.

Also the browser they use can help with this too. You can set a HTTP_ACCEPT_LANGUAGE to confirm they language they want to see the content in.

I'm not sure if there is a better way but that's what we do.

This might come down to user intent and branding.  So let's say someone searches for "local massage therapist" or "massage therapist" are they finding you?  For the brand name it might be hard to overcome someone who has tons of traffic and possibly a better match for user intent. If people are searching for "massage room" and are clicking on the adult site, that can very well signal to Google that the intent of that query is to find that site.  Also when I think of massage room I think of finding a way to decorate it.  But I wouldn't necessarily change branding and/or url.  I'd need to see some data to give a more in-depth answer but here are some ideas.

1. Jump into Keyword Explorer and look for "Massage Therapy", "Mobile Massage", "massage at home" etc and see what keyword phrases you may be able to get some content around and see if you can rank for those.  (You don't need to capture all the traffic that's out there.  But if you can dominate in a few key areas of content, you can get plenty of traffic)

2. Work heavily on local SEO practices. If you can get into Google Maps by building citations or other forms of credibility around the Brand, that may help people who search for "massage room", in the areas they serve, to show up in the results in a knowledge graph or maps.

3. Answer questions around the web about massage therapy on social media and  answer type platforms.  Get the brand out there and across multiple places to show the search engines that you the brand is all about helping people who are interested in massage.  Don't let the "other site" dominate YOUR brand.  They might beat you on traffic but you can with earned links and citations.

Hope this helps. I'm a big proponent of content as a source of traffic so I would try to find the keywords that you have some viability to rank for and focus on that sort of content.  It will probably take some time for your brand to "outrank" the adult site.  But focusing on good quality content that people are searching for, that doesn't have adult intent, can help you get there.  Best of luck.