Click to Call Showing Below Organic Result?

[DarinPirkey]

I noticed this about a week ago and can't find any info on it.

Basically below some ORGANIC results, when searching on mobile, I'm seeing the option to instantly call the company.

http://vzp.ro/1oDV30g  (this is a link to my Google Drive where I saved my mobile screenshot.)

Anyone know how to achieve it or where it's pulling that data from  My original though was schema or it's basis is from a Google+ Brand page.  I didn't see any specific markup on the site when I went via desktop so not 100% sure even where to start.

Cheers

Darin.

1oDV30g

[Aleyda]

Hi there,

Seems that is only a test at the moment in mobile organic search results: http://mockingbird.marketing/google-playing-with-click-to-call-mobile-organic-results/ and targeting to local type of businesses. I've checked some of the pages that were already showing these type of results and saw that not all of them were actually including schema but had their phone number prominently featured on the site as well as listed in third party local citation sources, so in this case it's likely Google identifying them with a variety of sources and definitely featuring a consistent telephone number on your site with schema as well as in citation sources won't hurt Unfortunately since it's only a test and Google hasn't really officially rolled it out it's difficult to tell at this point, but hope that this will help to get you prepared.

Thanks!

[DarinPirkey]

Thank you Aleyda.