Hi Kate
That's great thanks so much for confirming 
Yes i have asked client if they can get a Turkish speaker/assistant etc there to edit the Turkish home page content and make it more 'social' for facebook users.
Cool re mission etc makes sense, but guess if they do a good job of the long descrip can copy and paste the appropriate sections of that into those.
Re vanity url - thankfully the brand name includes primary target kw i.e. 'Franks Leisure Centers' so for example will change Turkish FB page name & vanity url to: 'Franks Eğlence Merkezleri' (Which is Turkish for 'Leisure Centers'), make sense ? Do you think should still add 'Turkey' to end though ?
One final question re URL - whats best practice for FB urls, to hyphenate or not ? So /Franks-Eğlence-Merkezleri/ or /FranksEğlenceMerkezleri/ I presume same as any other url which is to hyphenate ? I understand some peeps recommend not so its easy to describe to people what your FB page address is but ive never ever heard of anyone asking anyone else what their FB page url is and presume best to concentrate on best practice urls structure as one would for a website (& hyphenate) ?
Sorry for more questions and thanks for all your great help
!
All Best
Dan