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Hi

Wheres the form for filling in/registering your brand with Google for trademark protection in adwords ?

I can only find an infringement/complaint form, which given no one currently infringing i imagine will be pointless filling it in.  I understand its possible to register trademark with Google in the first place

If someone can direct me to the exact page will be much appreciated ?

Many Thanks

Dan

A fantastic answer, as always Tom !!

Many thanks for clarification

All Best

Dan

Hi

I know authorship is all about the author hence should be a real person (the author) but in the case of children's books etc etc is it really not ok to develop authorship around the character rather the actual author ?

For example kids searching google will recognise the character but not the author

Even if G doesnt like it how bad is it to ignore them and proceed with the character ?

All Best

Dan

many thanks Erica

Should be fine !

May be worth even renaming the company/brand to include the Keyword, then you will find people naturally including the keyword in online & offline mentions (which often get added online too) of your brand etc and always a good idea to 'say what you are on the tin'

Whilst EMD & PMD have been devalued a domain name featuring the keyword that most applies to your service is still a very good thing to do IMO :0

All Best

Dan

Thanks Bex but im referring to username/url not page name of a page with a few thousand fans, so trying to find out if safe to change username/url without losing fans/likes

hi

just a quickie, anyone know off hand when you change your FB username/url do you retain or lose the likes/fans ?

cheers

dan

Hi Oscar

Sorry not a direct or full answer but just to let you know i have definately seen a few instances of this too i.e. Google coming up with their own titles and replacing the pages actual title tags.  If they think they can write a better title than whats in the tag they sometimes do

Cheers

Dan

I would still optimise the target landing page as per tradtional on page techniques and guidelines for the keyphrase, just in conjunction with my, and the other contributors to this threads, comments too

Thanks for the good info Chris !

Hi

I'm thinking of migrating my 11 year old store to a hosted platform based e-commerce provider such as Shopify or Amazon hosted solutions etc etc

I'm worried though that will lose my domains history and authority if i do so

Can anyone advise if this is likely or will be same as a 301 redirect etc etc and should be fine ?

All Best

Dan

in short - dont focus on the keyword anymore, focus on user/searcher intent so provide high quality content that answers queries relating to the topic in question and include the various synonyms as well as plural and singular versions of the related keywords if can be done in a manner thats makes sense and provides value

Thanks John

I do use SensorTower, really looking for a service that combines all, a hybrid of appfigures and sensortower is desired

Will check Appcodes when get a chance

Thanks for all your comments

Thanks for your comments Cyrus !!

I think (but may well be wrong) that they used to have a 1000 follower critieria before verification considered, so hope they don't raise the bar regarding qualifying critieria based on follower numbers

Also seems a tad unfair if follower numbers do contribute to qualifying criteria since pages in some countries (such as the USA) will have advantage over smaller country pages (UK etc) due to smaller local market size

All Best

Dan

Thanks for your comments but im looking directly into subfolder option (since TLD not an option and sub-domain considered bad practice from what i can gather after many days research on Moz etc

As a result this is what ill issue to a clients development team in this circumstance is as follows for where sites preferred structure is sub-folders/directories:

1. Implement IP sniffing on the home page ONLY

2. Then have Sub-Folders named after the official country abbreviations which will create a better user experience than both country and language i.e. domain.com/us/ as opposed to domain.com/en-us/ or domain.com/en-gb/ etc etc. This way it will only manipulate the homepage crawling and not site-wide indexing issues.

3) Target these folders to the correct countries in Google’s and Bing’s Webmasters Tools. Use the official country and language codes in the Hreflang mark-up as per point 4.

4. Set up site maps for each subfolder and rel="alternate" hreflang= according to Google guidelines. Here's a great tool to help with correct implementation: http://www.themediaflow.com/resources/tools/href-lang-tool/

5. Specify the content language/country by adding the 'country-language' meta-tags in the html head

6) Link between each country/language version in a crawl-able and visible manner (for SE and Users)

7) Create individual profiles in GWT & Bing Webmaster Tools for each country/language sub-folder and geo-target accordingly

Create individual profiles within GAnalytics for each country/language version and configure to track internal activity between different versions

9) Localise content so has US currency, contact details, spelling etc

10) Other localisation techniques ( such as marking up contact details with schema places code)

Note RE: HrefLang & Canonicalisation:

An extra advantage of using hreflang is that it will provide a degree of canonicalisation. Should canonical tag be employed in the future never so across language versions if site expand into non English versions. More info here: http://www.youtube.com/watch?v=Igbrm1z_7Hk

Thanks for confirming that John !

PS - App Figures, which is great btw (thanks for the heads up), doesnt offer keyword rank reports as far as i can see (only category)

ok great many thanks John, sorry but just to confirm, thats in iTunes directly we should be able to get all that data  !!

Thats great information thanks John !

Our app is free (but with in app purchases), will iTunes data (sales & trends or other section) tell us the actual number of downloads (as opposed to sales) ?

Thanks for the heads up re Appfigures too

Have a great weekend !

All Best

Dan

Hi

Where do you get accurate app download information from (I cant find in iTunes) ?

Cheers

Dan

Hi

According to all the resources i can find on Moz and elsewhere re int seo, say in the context of having duplicate versions of US & UK site, its best to have subfolders i.e.

domain.com/en-gb/

&

domain.com/en-us/

however when it comes to the user journey and promoting web address seems a bit weird to say visit us at: domain.com/en-us/ !?

And what happens if someone just enters in domain.com from the US or UK ?

My client wants to use an IP sniffer but i've read thats bad practice and should employ above style country/language code instead, but i'm confused about both the user journey and experience in the case of multiple sub folders.

Any advice much appreciated ?

Cheers

Dan