Hi Ryan
There's a lot going on here, but from the sound of it, I think you are going the right way with it by not just focussing on the URLs (which are important) but backing it up with good content using various media.
I think the structure you have for the URLs is good too as domain->location->product. All I would say is to be careful on the product part of the URL (alo relating to your page Title tags) that it is a term that people understand and would use. For example, I have no idea what a Jet Park is, but it is possible I have been living in a cave on this and it is an understood term by your target market.
As I said in the paragraph above, make sure your page Title tags are correctly optimised as that is probably more important than the page URLs.
Finally, if you changing URLs, don't forget to create a set of 301 permanent redirects or add to the set for each page address you change and make live. You will get a small loss in current SEO value by using the 301 redirects, but by better optimising which is your reason for doing this you will gain back the ground and more.
I hope that helps,
Peter