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It's always tough trying to explain to someone that it just takes time with a new site.  The best way to show this is by using http://www.opensiteexplorer.org/ and showing the the metrics (inbound links) of the competition for the main keywords.

For example, with a quick look using http://ahrefs.com you can see that you only have 5 inbound links to your website, where movingdayboxes.com has 1,513 (as seen in Open Site Explorer).  Once OSE indexes your site, you can start monitoring your metrics (there is a new update today, so you may be in there later).

It isn't your ecommerce platform, and Authority Labs is just another tool and there isn't anything out there that crawls as much as Google does.  They all just crawl portions of the web.

Now your bosses response will be "Then we need to start building links".  Be very careful with this and start smart and tell him that it is a long term strategy starting with your local market.

If he is looking for instant results, then PPC is the way to go.

Nofollow does not pass any juice... According to Matt Cutts of Google, Google doesn't count nofollow back links.

There is a great answer to that question here. http://www.seomoz.org/q/do-no-follow-links-have-any-seo-value-at-all

I wouldn't suggest buying, but focus on finding better locations to build Follow  links.

Yes - http://ahrefs.com/ 

If the site is built well, then all pages would be accessible via 3 clicks. So html sitemaps really aren't needed.

Google doesn't support meta keywords.  Bing looks at meta keywords as a spam signal and not a ranking signal.

So there really isn't any reason to use them.

Read the full article about Bing and Meta Keywords here: http://searchengineland.com/the-meta-keywords-tag-lives-at-bing-why-only-spammers-should-use-it-96874

The first thing I would do is install the **WordPress SEO by Yoast. **

Then start focusing on local seo.  Google Places, +1, and any local link you can get. (Quality Local Link Buidling)

And you should integrate Social.  (Not just links to your social sites, but actual interaction.)  There's an easy to use plugin for that: Really simple Facebook Twitter share buttons

Have you checked out SEOmoz's Directory list? http://www.seomoz.org/directories

I'm not sure where to begin here since there are many issues.  I think you should start by looking at the Web Developer's SEO Cheat sheet. http://www.seomoz.org/blog/the-web-developers-seo-cheat-sheet

pdf - http://static.seomoz.org/user_files/SEO_Web_Developer_Cheat_Sheet.pdf

and The Beginners Guide to SEO http://www.seomoz.org/beginners-guide-to-seo

Title: Most Important, Main keyword in beginning

Meta-description - No SEO, but use for SERPs call to Action and attention.

Meta-keywords - No SEO, Remove.

H1 - Important, should be one of the first things a spider crawls.

H2 - Not as important

H3 - H6 - Not important

Bold or Italic - Important - Main keyword should be bold or italic

Link Anchor Text - Important, most important links near the top, and Google will only count the anchor text for the first link. (same link)

Image Alt - all images should have Alt

Content - Content is extremelly relevant.  But this section would need a whole page of explanation.

MozPoints - http://www.seomoz.org/dp/mozpoints

The best way is to get involved.

I would see about adding some secure logos via Verisign or McAfee.

And do you have any well know brand names you could display as clients?

I would go for the link but not the reciprocal link.  On devaluing the link, it all depends on if the site is relevant to yours.

I guess my question would by, why are you creating a sub domain to help your  main domain?  All the effort you are putting into the sub domain, could be put into the main domain for more power.  This is why everyone suggests "www.example.com/blog" instead of "blog.example.com".

Depending on what you are doing, a sub domain or a different tld are going to have the same effect.  (I'm assuming your main domain is www.example.com)

I would suggest reading "Root Domains, Subdomains, Microsites and subfolders" from SEOmoz. http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites

Your competitor has 1000 different websites linking to them.  It could be from any page on their site to any page on your site.

It's not necessarily their home page.

I guess my question is why would you have to 301 redirect from your development (staging) site to the client's live site if you had nofollow, noindex?  Google should not know about the dev site, or even be able to access it.

Sounds like in the new client site there are links going back to the development site.  (maybe rel=canonical).  Or there is a link out there linking to content you don't want found.

Google's not going to index it unless it finds it.  Just jump into Google Webmaster and remove those directories.

Remember, noindex,nofollow or robots.txt are not 100% answers.  You should make these sites password protected.

You need to setup your site Canonicalization so that you don't have the duplicates.  SEOmoz has a great article here: http://www.seomoz.org/learn-seo/canonicalization

Since you are hosted on an Apache server, you will need to modify your .htaccess file in your root directory to take care of these.

Make sure you also setup the www or non www preference in GWT. (Google Webmaster Tools)

It looks like you purchased a link building package.  I would wait on their reports to see where the links actually are, and personally check them to see.

Inbound links aren't going to show instantly.  Everything has to be indexed, so it will take months before you start seeing numbers (if any based on the sites they are on).

For example, SEOmoz starts their crawl and like search engines takes time crawling many sites.  So even if their report came out today, and you and new links last week, they might have actually crawled the sites your links are on 3 weeks ago.

Google +1 is something we can't ignore.  Google, the largest and most used search engine controls +1 and integrates this into their serps.  Even if it isn't a huge factor in SEO, it is a huge factor in serps.

But I wouldn't select just one Social site to focus on.  I would focus on the top ones.  Google +1, Facebook, Twitter, and maybe LinkedIn or Pinterest.  (It all depends on who your target audience is). Even if you aren't interacting with everyone on all of these sites, it is still important to allow people to Like, Follow, or +1 your site.

I would also be extremely careful on what you are using right now to build your links.  If you are a new site it isn't a good idea to start off with a bunch of garbage links coming in.  Focus on building quality links, not quantity.

Here is another Q&A today about link building with some great example of the best ways of doing so.

http://www.seomoz.org/q/new-linkbuilding-if-networks-are-useless-and-i-need-high-volume-through-a-1-man-team-what-s-the-best-option

First, I wouldn't even look at Google PageRank.  Google isn't consistent with updates, and it isn't a good measurement tool.  Focus on SEOmoz's Page Authority and Domain Authority.  This will give you much more insights to what is going on.

And with looking at metrics on www.opensiteexplorer.org, you only have 302 links coming in and a Page Authority of 48 (out of 100) and Domain Authority of 39.  Looks like your overall domain doesn't have a very good Linkscape which is why you have low PA and DA, and maybe why your Google PageRank is still low.

Your Domain MozTrust and MozRank are very low as well.  Looks like you should investigate the quality and types of links you have coming in, and focus on building quality relative links.

Canonicalization - Very simple way to clean up a lot of duplicate issues.

Here is a great article on how to take care of these:

http://www.seomoz.org/learn-seo/canonicalization