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Not sure how many people here also do PPC, but I thought it couldn't hurt to ask.

Since we added a call extension to one of our AdWords campaigns a few months ago, we have gotten a crazy amount of misdials/wrong numbers. I'm wondering if anyone else has experienced this.

Here's what happens:

We choose one of the numbers we own, say 888-123-4567, and set it up so it displays ADWORDS on the phone's screen when it rings. This way, our customer service and sales reps will know when they are taking an AdWords call.

We type that number into the call extension settings. AdWords then assigns a different number to us, which will appear on our ads and forward to our number. Say it's 888-234-5678.

Then for months, every "ADWORDS" call we get is someone trying to reach a different company at 888-234-5679 or 888-235-5678. In other words, the number they're trying to dial is one digit off from the number AdWords assigned to us.

When we first reported this to AdWords before Christmas, they simply assigned us a new number. It did not help. Now we just get misdials for different companies.

So are we alone in this wrong-number phenomenon?

We do what Gerd describes in his comment -- a short description at the top of the page, then the products in the middle of the page, and then additional description at the bottom of the page. Total word count ~500.

In my experience, no. We purchased another company in our niche and have maintained the website that came with the company. The product lines overlap almost completely, and both sites rank very well. We write unique content for each site and change the names of overlapping product lines. We're not taking any pains to be sneaky -- our corporate address appears on both sites, there's some interlinking, and they're on the same C-block. If Google wants to punish companies that do this, they haven't bothered creating an algorithm for it. I'm not sure they'd want to punish this, however.

Yes, I would add a company description to those pages, and make sure there is some text that explains that you do not currently carry that manufacturer's products.

If I understand correctly, you're saying that you're creating multiple SKUs for exactly the same product, and just changing the name of the product to reflect one of the phones the charger works for. Is that right?

Meta-Keywords and Meta-Description no longer contribute to ranking, I thought -- and optimizing Meta-Description is less and less important as Google becomes more likely to use whatever the heck they want for the snippet.

160 well written words are certainly enough for Google to understand what the page is about. Adding more words could help bring in more long-tail, as you include variations on the keyword, modifiers, etc. But you don't want so many words that conversion suffers.

I find that for most keyword phrases, more than twice in ~150 words feels stuffed and unnatural.

You might find this recent blog post helpful: http://www.seomoz.org/blog/why-you-shouldnt-ignore-longtail-clients

Is Purple Bananas the company name or is Purple Bananas the main keyword you're trying to rank for?

There are no hard and fast rules for keyword density -- there's just a point at which it clearly looks spammy and artificial. In 500 words of content, I might use a keyword phrase three or four times. I will also make sure I have a few variations on the keyword phrase. I find that I can still write natural and engaging copy that way.

Do you have the resources to create unique content for all those pages? Because adding 500,000 pages of duplicate content will absolutely damage your site.

Zappos.com has amazing on-site product videos, and their YouTube channel ain't too shabby, either.: http://www.youtube.com/user/zappos

I agree that this may require a migration. Not only will the e-commerce work better for your client, but you'll be able to get things right from the ground up. Or at least more right. All the usual e-commerce platforms have their SEO problems, but it sounds like basically anything would be better than this.

Can your client's business survive the next year or two with little or no traffic while you go after the big keywords? I'm guessing no. 100 actual visitors a month is better than 10,000 theoretical visitors that never materialize. Start out targeting attainable keywords. Once those are secure and your client is getting decent traffic, move on to more challenging keywords.

You're not looking for sites -- you're looking for people. Develop relationships with influencers in your industry, get your awesome content in front of them, and they may share/retweet/link/discuss it.

You can also try Reddit and StumbleUpon, but those are more of a crapshoot.

Ideally, your Wordpress theme should be lightweight, to keep page load times low. The HTML should be valid according to W3C standards. It should be free from wacky errors like the one Yoast describes here. If you're not a techy, you probably won't be able to check all of this. In that case, you're best off going with a theme that was built by a reputable theme maker. Apparently Yoast was consulted on StudioPress's themes, so that's a good sign. But don't blindly trust anyone who claims their theme is "SEO friendly."

It sounds like medium-tail needs to be your focus right now. Getting to #1 for the main term is not feasible; getting to #1 for these other terms is possible.

Ideally, guest blogging should be #RCS that introduces your brand to a new audience, and also happens to have an inbound dofollow link. It's possible that authorship markup will make you choose one or the other -- sign it and get the branding, or don't sign it and get the inbound link credit. But that's speculation at this point. Maybe Google will think "Well gee, the blog owner wouldn't have let that person write on their blog unless they were a fan of their work. That counts as a vote for their website."

If it becomes an either-or proposition, I would just treat guest blogging as a branding/inbound traffic strategy with no direct SEO benefit.

I'm not sure what you mean when you say "My most recent report, this week, gave us a PR 8 for this keyword." Are you saying the ranking report put you in position #8, but you see yourself in position #11?

I agree! I really like reading transcripts rather than watching videos, so thinking about the user rather than the search engine, I would suggest putting the transcript in a collapsed div.