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Everyone has great suggestions! It's also important to look at how that publication does links and make sure that you aren't pushing them to do something they won't do for anyone. Recently, I was working with a publication that was happy to link to how-to or further information articles, but did not want to link directly to any brand mentions.

Hi Clay, Welcome to Moz! Have you checked out the Beginner's Guide to SEO as well as our other guides at http://moz.com/learn/seo? I totally understand if you've instead been enjoying the weather! I see you're in AG/SLO. I grew up in Santa Maria, and really am only now (after relocating to Seattle) appreciating the weather we had there in the winter.