I would structure the site a little differently. First off each idiom should a single URL and just be included in categories. So instead of category1/idiom, category2/same idiom, category3/same idiom it should just be root folder/idiom then include the idiom in different categories that way you avoid duplicate content issues.
Posts made by chris.kent
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RE: Site structure- category pages
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RE: Need seo advice! At a fork in the road!
Nick,
First off its a tough call to throw in the towel on a site, but the bottom line is if its not making you any money it probably needs the axe. Especially if you've got another site that has conversion issues. Those are things that you have way more control over. My vote is cut the first site and focus on the second. As for the 301 I would do it if the two sites were similar enough to seen plausible. According to Matt Cutts a 301 passes as much juice as a link. That's my two cents.
Chris
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RE: Link Bait - How to use it question?
Tom has the right of it. I would consider doing a few different things in addition to what he's talking about. Make sure you link from one to the other with something like "Check this out...." like Tom said.If it's an e-book or case study or something I would also consider either getting e-mails or using something like pay-with-a-tweet to make sure the person who comes to visit that content is going to get repeated exposure to your brand.
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RE: Are Silos Still Important for SEO?
Silos do several things that make them valuable IMO:
First they allow you to control how pagerank(ranking potential) flows throughout your site.
They allow users to navigate your site much easily(imagine trying to navigate amazon if it wasn't in silos)
It makes internal linking easier because then you don't have to stretch to find a legit way to link all the pages within a silo
You can focus on specific keywords or keyword categories
Those are a few of the benefits. So yes I think they are still really valuable.
P.S. the majority of updates have been punishing people who are trying to game the system through content farms, anchor, texts, and other linkbuilding tactics. Good information architecture is still good information architecture.
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RE: Our ranking strategy - what to add and would it work?
I agree with Mash. Free PR directories and link directories won't give your site much value. I would add the following:
-Guest Blogging
-Social Media
-Create one really good resource such as an e-book or e-mail course or something, and then tell people about it
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ImportXML for twitter
Hi Mozzers,
I'm trying to build a google spreadsheet to import only bios of users followers on twitters (followerwonk generates a little too much for what I need). i have tried every different importXML i can think of. Anybody have any suggestions to get it out using importXML on Google Docs.
Thank in advance,
Chris
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RE: A query about internal linking. Have I got this right?
With response to adding Vogue UK to top 10 women's magazines, absolutely do that. Your other concerns have more to do with your site as a whole. I would crawl your site with screaming frog, and find out how many links you have pointing at the page. More important pages should have more. Also check external links, an italian subscription may be more rare, and there for receive more links.
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RE: What is the best way to optimise a site that wants to target one service in multiple locations?
yes. Your goal is to keep those pages from getting buried in the subdirectories. So based on your service areas, I would go /london, /brighton etc. etc.
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RE: What is the best way to optimise a site that wants to target one service in multiple locations?
I would have an umbrella page(homepage), then each location you want to service as a separate page beneath it. However each page has to be unique content. You can have clients you've helped in that area, or any sort of data specific to location. From there I would make sure the targeted location is in the URL, meta description, etc. then I would go after local links.
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RE: Directory Submissions = Negative?
5,000 directories will more than likely hurt your rankings immediately. If they don't immediately, they will eventually. The best way to think about directories is to ask this question " If this listing passed on no rank juice, would I still want it?" In other words will it pass good traffic? or increase your reputation? If it won't do any of those things, it's probably not worth getting.
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RE: Best PPC data tool?
click redeem the perk, and it will give you the coupon code to put in at checkout
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RE: Best PPC data tool?
I would also look into spyfu.com and wordstream.com for software regarding ppc management.
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RE: Related Items Links
For just a normal run of the mill site yes. For a site like amazon they can base their "you may also like" off of your past purchases, and related items off of the categories.
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RE: Why did an impression spike kill my organic growth?
First off, none of your attachments are showing up. Second your CTR may have been really low causing google to assume your site is less appealing to the searchers. I would definitely check that out.
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RE: Questionable Referral Traffic
Looks sketchy at best. This may be one of the rare occasions when it's appropriate to use Google's disavow tool. However, before you do that I would reach out to the people at profit clicking and see what the deal is, and if you can get your site removed.
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RE: Sources to Promote Contests
Pinterest and Facebook have worked well for me. Anywhere your users are. Find a news outlet relevant to your niche and let them know. Similar to the way Marin software got their search geek contest on search engine journal.
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RE: What's the best internal linking strategy for articles and on-site resources?
Interlinking between articles is the best way. Additionally I think bread crumbs may solve your problem(list of links traveled to get to that page). They are semi-navigational so they will assist visitors finding more info, and Google is pretty good at distinguishing navigation links from contextual links.
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RE: How to optimize website for several US locations we service?
To give you specific ideas I would have to know more about the business/industry you were working with.
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RE: How to optimize website for several US locations we service?
On-site wise I would do the following:
move the city pages underneath the state pages. So the tennessee page would have links for Nashville, Memphis, Jackson, Etc.
Include local details. So instead of nationwide cleaning service having content that read "we service all areas of the following city:Memphis. We can get up all stains and discolorations" I would probably have something like "We service all homes between the mighty Mississippi river and highway 385. We can get out any stain from BBQ sauce to flood damage." That way the content is unique, and geographically relevant. From there I may link to nearby cities.
I would consolidate cities where there is not enough search volume to justify a stand alone site.
Offsite I would probably consider getting links from local news stations. Additionally, I would think about doing something like a city by city comparison on relevant factors. People love to represent their cities, and it would make great link bait for local bloggers. Hope this helps.
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RE: What our peoples list from from 1 to 10 the most important "on page" Factors
Links are big. Probably the biggest off site ranking factor. The question asked to rank top 10 on page elements. I took that to mean the elements that would be addressed during the on site optimization stage of SEO. If I misunderstood the question, then my rankings should be totally different. The first three factors are so big because that is what a potential customer will see on Google. That's your first impression.