What is the best way to optimise a site that wants to target one service in multiple locations?

[Kerry_Jones]

Hello! I would like to get some opinions about the best way to optimise a site/pages/URL's for a client that offers one service in multiple locations.

The client has done work in various areas of the UK and wants to be found for these locations. They don't have addresses in these locations.

What would be the best way to set up the pages/URLs for each location? Is there any reason why I can't have, for example, a main Portfolio page which has content about the service and a link to each portfolio in the different locations, e.g. /portfolio/london, /portfolio/hampstead, portfolio/kensington.

Any advice would be very much appreciated.

Thanks

Kerry

[chris.kent]

I would have an umbrella page(homepage), then each location you want to service as a separate page beneath it. However each page has to be unique content. You can have clients you've helped in that area, or any sort of data specific to location. From there I would make sure the targeted location is in the URL, meta description, etc. then I would go after local links.

[Kerry_Jones]

Hi Chris, thanks for this. So you would go for e.g. .com/london rather than .com/portfolio/london...... etc?

[chris.kent]

yes. Your goal is to keep those pages from getting buried in the subdirectories. So based on your service areas, I would go /london, /brighton etc. etc.