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Thanks Tymen, but the question was specifically regarding www vs. non-www.  Thanks anyway!

Thanks, that's what I thought!

That's what I thought.  My contact seems to believe that the CEO is convinced that it DOES make a difference.  I would think that Google would give preference over making the UX better - typing in www doesn't seem to do that.  Just to be sure - non-www is better than www?

My client has been using "www" with his domain and before I took over, has used it in marketing etc.  I typically don't use "www" in my wordpress setup, and set non-www as the preferred domain in google analytics and google search console.  Does it make any difference?  Especially when www resolves to non-www?

I appreciate some guidance with this.

Thanks Patrick!  Hey Matt, I've been working on this site for about 6 months, and really haven't worried too much about the Domain Authority as I was seeing the selected key phrases percolating up.  But I'm not seeing things moving as quickly as I would have expected, and have been putting more time into it.  I understand this takes time - the one thing I HAVEN'T been doing is putting a lot of effort into backlinks.  I have, however, set her up with a variety of social media accounts as well as Houzz (as I indicated in my first message), and Moz shows zero links - which I don't really understand.  I believe the users are getting a good experience from the website as the number of visitors increase each week - although the conversions are sporadic, I believe she's getting phone calls from the site.

I believe I'm doing all the right stuff, but something is missing so I must not be.

Thanks for your responses!

I'm having a terrible time with one of my sites - it's a new (less than 1 year) business, and I have accounts
in a number of social media sites including Houzz, but Moz acts like there's only one link to the site.  DA is 1.
Ugh.  She has pretty good traffic for a small local business, but I'm tearing my hair out over this.  
Any suggestions?

It does.  I was sceptical when I was told that it had something to do with Moz Local.  I'll take a look at the video - thanks for the suggestion!

I went to a meetup last night that specifically talked about SEO, and although I wasn't given a good answer to this problem - and yes it continues - last week I had 30+ keywords improve by 48+ positions to #1 and this week I had 10+ drop to higher than 51,  I'm told that this is not unusual (not convinced of that either) especially with the new "localized" feature of Moz.com, and that ranking scans might be run from anywhere in the country causing the fluctuations.  This is the only site I'm seeing such dramatic swings so I'm sceptical.  I just discovered that I still have a .png as my header image (discovered last night, and have been working to improve server response speed.

I'm hoping that I can get a good streamlined configuration for a caching plugin that will work "generally" for all my sites.  I'm still open to suggestions and thanks for this one.

I can do that with my clients that are on shared service accounts for free, but not for my VPS clients - this one is shared, so good idea.  I think I probably have some images that can be resized as well.  I have the load speed on the home page down to 3 seconds, so getting there.

I have a client that has been trying a different plugin with huge success - compared directly to W3TC.  I just haven't been convinced yet will try it and see.

Thanks - I have been working to configure W3TC to improve page speed - only recently started working on it.  And yeah - I overoptimized in the beginning and have started rethinking the content based upon what I've been reading lately.  Will do - you think that page speed might be part of the problem?  W3TC is one of the most highly recommended performance plugins, but I don't think it is as good as some of the new plugins recently released.  Will search for a different one.

I appreciate the feedback - I'll see how things go next week.

The website is oztruckingandrigging.com.  I've attached a link to the keyphrases that show a big drop - but I have just as many that went up by a significant amount.  And it seems to be a weekly thing now.  Very weird.

Z2kxLv9.png

Good idea - I'll take a look. Yeah, seems like the last 3 months or so.  I don't send my client reports every week, but still - weird they are bouncing so dramatically from week to week.  If they dropped and then stayed there then I'd probably have more to go on.

Over the past couple of months I have seen a couple of my campaigns have key phrases that change from week to week from being in the top 3 to being >51.  I worked pretty hard on the sites to get them mostly #1 for their preferred key phrases, and haven't been working that hard lately, but not sure what to make of it.  It looks as though those keyphrases that dropped this week to >51 will probably be back in the top 3.  Makes it diffuclt when you are trying to prepare a report for your client.

Any suggestions are welcomed, and Happy New Year!

Ok, thanks.  I copied and pasted the domain name from the URL bar this time (and deleted http://) to make sure I didn't have any spelling errors.  That client has another competitor that doesn't have any ranking, but I think that's accurate for the other competitor.  Fingers crossed.

That is correct.  I changed the domain name to include "www." late last week, so I'm not sure if that has anything to do with it yet.  Maybe I'm jumping the gun and should just wait for the next reports to come out, but it's been bugging me and thought I should pose the question. I have something similar with another client, but this one really has me scratching my head.

One of the competitors I have in my campaign ranks better than my client does for a number of keywords, but shows as "not in top 50" in any of my Moz reports.  Why would that be?  I have this situation for a couple of my clients.