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I think that's a great answer from Chris - invest in some analysis. Figure out what you need rather than go with X, Y or Z. Base the spend on your requirements and defining those requirements if needs be. Hope that helps!

Thanks for the suggestions everyone! This is exactly what I was looking for.

As I said theoretically having the keyword you are after in the leftmost position is better. So if you already analyzed which keywords are the most relevant for you, you should try to place them in the leftmost position. If for example you are fighting a battle to improve your serp position for the query "property-name", you could decide to choose the second url in your example. But, as others have already mentioned, serp positions are influenced by many many many factors, and focusing too much one technicality can mislead you and shift your focus from the general picture. In general you should structure your content in folders, because google algo expect to find content structured that way, but it doesn't mean you have to in your specific case or for all your pages, or all your products, etc... You should structure your url, after analyzing your content, the keywords you are after and your visitors behavior (and I would give a look at your competitors as well). At the end you will have to make decisions between different possible url structures; you will have to take a risk making you best educated guess based on the analysis you have done, that's why I said the best thing you can do is "test". I can't tell which structure is best for you, because it depends on that lengthy analysis you should perform, there's not an answer which fit them all.

Thank you Donnie. I'll be in touch.

Correct! I show a teaser preview from the actual content on the homepage. The excerpt I write as a brief summary of what the article is about. Best of luck!

If anyone has successfully switched a blogger blog from blog.site.com to site.com/blog, please let me know or point me in the direction of a good tutorial. I want to make sure I'm doing this correctly. Would also like to know if blogger redirects those old urls to the new site. Thanks.