Hi Rand
I nearly fell off my chair when I saw your face on this answer!
You've probably grasped that I am a struggling novice working on her own. The only thing that got me through Wednesday night was the thought that I could ask for help in the morning. I'm pretty sure that the additional links are not detrimental and that (having read the PA/DA link) the score we now have is a fairer reflection on our true DA.
I've set up our social profiles, established a blog and content strategy, followed all the 'make it readable advice' and am now doing the reaching out to other bloggers method you suggested. (I've even got one genuine backlink
to our piece on Finnish Digger Sitters) that was a proud day http://socialmedianordic.com/author/ingeborgv/page/2/.
My initial job with an old school SEO was a far cry from what I'm learning now. Your site is awesome, I really can't thank you enough.
Catherine