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Yeah, turn around online and someone will tell you don't write a press release without being newsworthy. That's not a realistic deterrent.

You're going to be able to squeeze just as much link juice from Squidoo as you will from PRWeb or any of the other large PR distro companies. People will always publish mediocre sub-par releases for link value. Why? Because they see it as a short cut.

From what I've seen, you can still eek SEO value out of it. But, Tom is right. The only SEO-value I would consider to be long-term is external online pickups.. editorial mentions from sites outside of the normal distribution network. Don't count on PRweb.com link lasting or passing full value.. or any value for much longer.

I believe if a user lands on a page on mysite.com and doesn't visit any other page on this domain, and then clicks a link to search.mysite.com, then this would count as a bounce unless you set search.mysite.com to be in the same Analytics profile.

If they are looking for local leads, go directly to building Citations. Social mentions will do very little to help with Google local rankings. Realistically, unless it is a metro area and you dedicate a lot of time & energy towards social, your efforts will not be show adequate ROI.

Why Citations are Important:

• https://getlisted.org/static/resources/why-citations-are-important.html

Right around the holiday season last year (2012), Google reps stated press release sites would not be worthwhile for SEO purposes alone. Meaning, they would discredit link equity passed from the major PR sites. Now, it's worth noting that Google will make these announcements before actually implementing, but it usually means it's here or coming soon.

You'd probably be reallocating PR-funds and resources into something more long-lasting, like content and linkable assets.

References:

1. http://www.seroundtable.com/google-press-release-links-16136.html
2. https://productforums.google.com/forum/#!topic/webmasters/O178PwARnZw/discussion
3. http://moz.com/community/q/press-releases-and-seo-in-2013

Yep, it is likely counted unless Google Analytics is treating the subdomain as part of your main site. If session information isn't being passed, Google would not know.

They do rank for a handful of keywords, like:

1. affordable pet supply
2. best wireless dog fence
3. petsafe replacement collar strap

Without a solid link profile, unique trait/quality at the brand level it's going to be difficult to compete with the bigger names in the vertical. Short-tail rankings won't come easy, long-tails won't come without the link profile or extreme targeting.

If you're running PA as a number, be sure to look at the www version of the domain. Some tools neglect that critical component and will display the non-www version's PA.

You are entirely right, there are many conflicting stories within the educational side of SEO. Coupled with the fact that it changes dramatically over time, you have to stick to several trusted sources (like Moz!) and focus on what is happening right now. Other than going through the SEO Guide for Beginners and Google's SEO Starter Guide.

Last count, there were 250+ ranking signals.. looking at 4-5 is usually enough to gain some insights to why sites/pages rank the way they do. If those 4-5 signals aren't telling you the story, you simply have to look deeper.

It will communicate that the relationship between the linked document and the current document. It's reverse of the rel attribute. Browsers do not use the attribute, but search engines can learn more about the relationship, such as: glossary, index, chapter, subsection and appendix.

Read more:

• Intro to html.
• How to use rev attributes. 

disparaging gaps between pageauthority and pagerank isn't uncommon. Sorry to tell you, Page Authority is much more valuable. The continuous refresh of the metric has left PageRank behind in the dust. Don't believe me? Check it out, http://moz.com/ugc/google-pagerank-vs-seomoz-page-authority-which-is-a-better-metric

I predict that the impact will be far less drastic than what everyone anticipates. Google works fast and preservation of authority through the 301 is quite impressive!

There is no way to determine that, not unless you have access to the code and can verify the footprint the .html upload verification process leaves behind. For audit purposes, we just verify that a sitemap exists.. not whether or not it has been uploaded.

Best course of action is to talk to them.. ask them. Then, if they haven't, go ahead and work with them setting it up.

I wouldn't worry unless you already have 5,000 existing forum posts and a brand-spankin-new link profile.

First, you really need to start with a good site. Without a good, fast and user-friendly site, you won't rank. Second, you need to offer something unique.. a bigger catalogue, competitive pricing, great customer service, faster shipping or a usability experience that is unique. Without that, you're still able to get rankings.. but you won't succeed.

The 2011 SEOmoz Ranking Factors study shows links matter. Even after 2012, they still matter. Ecommerce sites require a very unique link profile. One that's very difficult to manipulate. Product pages (for lack of a better term) really suck to build legitimate links to.. unless you have the cheapest product or you have something extremely unique to offer.

My advice is look to do something different, have a kickass site, offer the best shopping experience to your customers and provide amazing customer service.

SEO won't have the impact you desire unless your business & your online package is ready for it.

How long ago did you set up the 301 redirects?

It can take some time to show up in Google WMT's.

I don't think they ever left.

How many products do you currently have?

1) http://www.bing.com/toolbox/keywords

2) www.wordstream.com/keyword-tools

3) http://www.hittail.com/

4) http://www.wordtracker.com/

As far as good.. none of them are really good. It depends on what you are trying to do. Most will chase their tale when setting up KW research. There is a good amount of legwork involved that simply can not be automated. Nothing is going to generate a completed list of your most relevant-desired terms, you're going to have to help the tools come up with the initial list.

If you're aggressively building links, one of the first things to be wary (other than quality of site housing your link), is the anchor text. It looks like you're actual brand-related anchor text variations are very far down on the list. That's the first problem I see. The second, lack of editorial links. Many are blog comments with exact keyword as anchor text. It's too aggressive of a strategy after Q4 2012 rolled through. If the last update hit you, you may want to stay away from TextLinkAds as well

Cutts will break it down for you.

I always opt for subfolder for the time sensitivity in setup, unless, for usability there needs to be clear separation from the main site and the purpose of the additional site.

watch?v=_MswMYk05tk

My favorite part about programs like Market Samurai is that you can push out rankings whenever you desire.

Last time I fired up Market Samurai, it did not play well with universal aspects of SERPs, perhaps that's different now. If not, moz will be a big plus here. Another perk is the reports. They are pretty, they are straight to the point. Analytics is coupled with ranking data.. which is not nearly as fun as doing it yourself in Excel.. of course

Moz's rank tracker has a richer feature set. The only downside is once-per-week updates. Which, for most, is more than enough ranking data.