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Hopefully the content is good enough that the initial push using this network will expose it to a larger audience and result in more shares. That's the premise behind using this tactic.

Thanks Andrew. I did speak with someone at Google Places yesterday about this issue and they informed me that places on the old dashboards would eventually be upgraded to the new layout, hopefully fixing my problem. I'll also look into the article that you've linked! Thanks for your response/help.

Anytime! Cheers

The "idea" is still valid. You need a "Thank You" page that actually sends the transaction details to Analytics. Users must be redirected to that page after completing the payment, and I guess the return URL is just a variable you set while sending the order details to Worldpay (look into their docs for that: return url). Then, in the "thank you" page you trace the order and create the analytics ecommerce call (with any programing language) depending on the version of Analytics you are using, it could be the ga (ga('require','ecommerce','ecommerce.js'); and then the rest of the transaction details) or the older _TrackTrans() (after the rest of the transaction details). Hope that helps!

Hi there Well, your page is still there in the SERPs (#11 searching from London), so that's the main thing! It could be an issue with the Moz crawler missing the page, or it could have been some short downtime on your site (best to double check that in webmaster tools if you have them set up - look for any crawl errors around Friday, where the rankings update).  Rank checkers can be a bit temprimental, Moz's included.  I know that they're working hard on the tool to improve it - it's pretty difficult considering that Google don't want sites/apps/programs scraping their results or data.  Some good reading on that topic can be found here, when Raven Tools stopped offering ranking positions. So given all that, every now and then you'll get errors and anomalies.  Try to supplement your data where you can with a couple of free alternatives - both Rank Checker Ace (cloud based) and Rankerizer (download) give you a free keyword ranking tool.  Run all three to get a stronger idea of rankings from different sources. Frustrating I know, but just as much for the Moz team and Google's awkward stance.  At the least most important thing is intact, and that's your site's actual position in the rankings!