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Excellent! Any other sites to share?

Hi, Please check this old thread on similar topic @ https://moz.com/community/q/giving-to-charities-in-exchange-for-a-backlink-is-a-paid-link-what-about-links-from-real-charitable-donations Hope this helps. Thanks

I'd add a couple questions to what's already been said. Will I be able to see the campaign events through my own Google Analytics account? If so, will you be setting up campaign goals with GA for me or is that something I have to track myself? What types of recommendations will you be making to improve the campaign? One thing to add, I'd suggest that you set up the Google Tag Manager account and provide access to the agency. That way, you'll be able to have one Google code that addresses Google Analytics and GTM on your site. You'll also retain the historic information from the account if the relationship with the agency ends.

I agree with you. It was a chest thumper article.  It simply crows about rigging a fix for historic bad practice.  It does not explain what caused the problem and the randon links solution isn't the best way to handle 404 traffic and probably not the best way to repair site structure problems.