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Since you have popular bloggers/sites linking to your products, it's definitely a good idea to think about user experience. If the site is out of stock of the original item, it may be smart to just link to overarching category (for example, if it's a t-shirt, redirect it to the "tops" page).

Hi there!

I work with Company A. They've decided to merge with Company B (who we don't work with/doesn't do SEO) under Company B's name. (We would then work on Company B's website.)

What would be the impact on SEO if the content from Company A's website is moved to Company B's website, and Company A's website would be deleted?

Factors to consider:

• Both websites have a domain authority of 6 and a homepage authority of 21, and each has less than 5 backlinks.
• Company A ranks much better than Company B (of the KWs we're tracking, Company A ranked on Page One for 15.3% of them, while Company B ranked for 2.8% of them).

So, what I am asking is:

1. If they do the content migration to Company B's website and get rid of Company A's website, what negative impact would that have on SEO?
2. Could we keep both sites, but change the mentions of Company A on their website to Company B? Although the URL would still be Company A's name, could Company B treat this as a microsite and take up more of the search engine real estate since Company A already has rankings?
3. What would be another solution? The companies merging is definitely happening.

Thank you in advance.

I have a Google map on a website. Currently, there are only two 1-star reviews — which show next to the company name on the map. We added the map for local SEO reasons, but I’m thinking I should take it down because customer experience supersedes local SEO. Why boost search rankings if the content will drive people away from converting?

So basically, customer experience > local SEO.

Question: Do you all agree, or do any of you have any evidence that I should leave it? For example, it’s below the fold, so it isn’t the first thing they see, and we really need to boost their local SEO.

Google My Business plays a big part of getting your company to rank in the local pack for local search queries. Apart from making sure this is correct and up to date, where do you think the future of GMB pages is headed? Will Google eventually start phasing these out and come up with a different way to populate the local pack?

Apart from making sure your business information is 100% accurate, etc., what are your best tips to get a company ranking in the local pack? Do they need to rank well organically to be considered for the local pack or is it solely based on the consistency of their GMB page?